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300 Word Posts @ FutureProof

What is SEO…?

A lot of myths, a lot of mistakes... a lot of power & possibilities.

What is SEO...? Most people who run websites want them to rank as highly as possible in the search results for the search terms/keywords that matter to their business, the searches that bring in new customers. Search rankings don't just happen by accident, it's a process, it takes time, effort, knowledge and experience. We call this process SEO or Search Engine Optimization.

Hi, I’m Adam, thanks for being here. I’ve been told in the past (a lot actually, you know who you are) that some of my blog posts can be a little… well, not little, really long in fact. Although that has it’s place, for super in-depth topics, some people prefer a shorter read. So here it is… the 300 Word Blog. There will always be links at the end for a deeper article and share buttons here at the top. Enjoy.

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Introduction to SEO Basics

What is SEO…? Most people who run websites want them to rank as highly as possible in the search results for the search terms/keywords that matter to their business, the searches that bring in new customers. Search rankings don’t just happen by accident, it’s a process, it takes time, effort, knowledge and experience. We call this process SEO or Search Engine Optimization.

If you run a business, you need a website. If you have a website, there are really only 3 ways people get to it; links from other sites, social media posts and Google search. Of course, you can pay for advertising, either with Google or a social media platform like Facebook (and you should be doing this as well, especially new websites) but long term, the best return on investment comes from organic (free, not ads) search results.

Understanding Google Ranking Factors

When a search is typed Google displays the “best” or “most relevant” results from it’s index of pages (websites submit a sitemap for indexation; a list of all the pages on the site). It determines “best” based on hundreds of factors of varying weight and displays them in descending order. SEO takes these factors and matches them to elements on a web page. For example; the title is a ranking factor, the website wants to rank for “term x” so the title of the page is “The 10 best Term X of 2020.”

Not all ranking factors are created equal. For example; having the target keyword in the introduction will have very little effect on your overall ranking, whereas 50 editorial links from authority websites coming into your page will have a dramatic effect. Having said that, getting into the habit of tailoring your content for the search engines is a good idea.

What can you do today...?

Learn more about SEO and improve your website one post at a time, the links at the end of this post will help with that. With a grasp of the basics you can go back and optimise the older posts and pages on your site. Install a plugin like Yoast SEO on your site. Not only will it improve your websites search visibility, using it to write posts will teach you SEO.

So, what is SEO…? SEO is learning. Seasoned professionals are learning every day, because Google changes every day. Small changes are made to the ranking equations all the time and the industry is in a constant state of awareness. It will take you a long time to become an expert in search, but a little knowledge can go a long way, and can improve your rankings, and your business, immeasurably.

Useful Links & Further Reading

Thanks for reading this post. If you enjoy this topic, the links below lead to more in-depth content from this website and others that I trust and respect from around the internet. Once again thanks for being here and see you next time.

Factors that actually improve your traffic and rankings, and how to leverage them. “Google uses 1000s of signals to rank web pages. Nobody knows what they all are (and anyone who claims otherwise is fibbing).”
Working with FutureProof Digital is like employing a part time member of staff, who works from home and delivers results month after month. Our SEO package is based on us providing a minimum of 10 high quality hours of content, code and analysis per month…
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site…
You run a small, service business and you work in and around your local town or city. Business is good and you want to expand and take on more staff, maybe buy a second van. Expanding your business, in many cases, means taking on work in a wider geographical area. This is a beginners guide, and it isn’t the only way to expand your business. But from a website/social media point of view local landing pages are easy to understand and proven to work in a variety of industries…
In Yoast SEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots…

Posts that help you do business... better.

Our blog posts cover every aspect of online business. Web Design, Search Engine Optimization, Facebook & Google Advertising, Local Marketing…

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