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The FutureProof Blog

Add a User to Google Analytics – 5 Easy Steps

As your business grows, and you employ staff, or maybe even hire an agency, you will need to give people access to certain areas of your business operations, your website, and other related software. One of these areas is your Google Analytics account. In this short post we’ll look at the 3 levels of access, the 4 types of permission and lastly the steps to take when you need to add a user to Google Analytics.

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(some of the information in this post relates to the old Universal Analytics system, and may now be out of date. The steps required to add a new user are the same).

Before you add a user to Google Analytics, It’s important to understand that the access levels in GA4 are hierarchical, meaning that users with account-level access have automatic access to all properties and views within that account. Similarly, users with property-level access have automatic access to all views within that property.

3 Google Analytics Access Levels

Google Analytics has three levels of access; Account level, Property level, and View level. These levels help you to manage permissions and access to your Google Analytics account based on different organisational and business needs.

Account Level Access

The account level is the highest level of access in Google Analytics. Users with account-level access can manage multiple properties and views within the account. They can add new properties, create new views, and grant permissions for this to new users. If you set up your own Google Analytics this is your current access level, and possibly your web developer, if you have one.

Analytics Properties

The property level is the second level of access control in Google Analytics. Users with property-level access can manage settings and configurations specific to a particular website within the account. They can set up goals, link Google Ads and access the tracking code for the property. Small businesses will likely have only a single property in their account.

Analytics Views (GA4 Data Streams)

The view level, now data streams, is the most granular level of access in Google Analytics. Users with view-level access have permissions to view and analyse data for a specific reporting view within a property (views have been discontinued in GA4, and all reference to them in this post can be disregarded. The steps required to add a new user are the same ).

Add a User to Google Analytics 4 - 5 Easy Steps

4 Types of Analytics Permissions

Under each access level Google Analytics provides four levels of permissions to control user access within an account, property, or view. These permission levels determine the actions a user can take within each level of access.

Read & Analyse

Users with “Read & Analyze” permission can view reports, configurations, and settings, and analyse data within a specified level (account, property, or view), but cannot edit them. This permission level is suitable for individuals who need to access data for analysis but do not need to make changes.

Collaborate

Users with “Collaborate” permission have access to everything in “Read & Analyze” with the addition of shared assets, dashboards and annotations, within their specified level.

Edit

Users with “Edit” permission have all the capabilities of “Read & Analyze” and “Collaborate” users. In addition, they can make changes to configurations and settings within the specified level.

Manage Users

Users with “Manage Users” permission have the highest level of access within the specified level (account, property, or view). They can add and remove users, as well as modify their permissions. This permission is for administrators, managers and business owners.

Add a User to Google Analytics - 5 Steps

Step 1

Login to Google Analytics – If you’re reading this post then you must already have Google Analytics set up. You might access your account via your website dashboard, or directly via the link below… 

https://marketingplatform.google.com/about/analytics/

Step 2

Click on the gear icon in the lower left to access the Admin section.

Click on the gear icon in the lower left to access the Admin section

Step 3

In the Account column, click User Management.

Step 3 In the Account column click User Management

Step 4

Click the blue plus button in the top right, then click Add users.

Click the blue plus button in the top right, then click Add users

Step 5

Enter the users email address, choose role, and click the Add button in the top right.

Enter the users email address, choose role, and click the Add button in the top right

Choose Admin Users Carefully

And there you have it, now you can add a user to Google Analytics, GA4. Whether it’s a friend or family member, a new employee, or a digital marketing agency, be careful with the permissions and access levels you grant and never give someone access they don’t require for a specific purpose, you never know what might go wrong. You can always increase their level once trust has been established.

Thank you for reading this guide, and if you need help with your Google Analytics, or anything Google related, send an email or give us a call. See you next time.

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About Adam Bermingham
This blog is dedicated to helping you stay ahead of the curve, with insights into the latest trends, tools, and best practices. Whether you’re a business owner, marketer, or web designer, we have something for everyone. We bring you expert advice, tutorials, and case studies to help you optimise your online presence.

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