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The FutureProof Blog

SEO Services in Ireland – Small Business SEO in 2023

In this comprehensive post, we explore the world of SEO Services in Ireland and we explore why small businesses may find SEO Copywriting Services to be the better option for them compared to traditional SEO services. From the importance of SEO for small businesses to the benefits of SEO copywriting, we look into the limitations of traditional SEO services, the significance of local SEO and good web design, and the impact of SEO on e-commerce.

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Search Engine Optimisation, the art of improving a website’s rankings. Most business owners are at least aware of the term, some have an understanding of what it involves, but few understand it at an expert level. It’s no exaggeration to say that SEO is the number one driver of long-term business success, but most start-ups and small businesses spend five times as much time, effort and money on social media marketing or Google Ads than they do optimising their site’s content.

Optimising your website so that your business appears in the Google search results for the words and phrases that matter is vital, for almost all businesses. But first, your business needs the content to optimise. A traditional SEO service, offered by an SEO company, signs a business up to a monthly contract, for a minimum term of 6 or 12 months, and makes recommendations that will improve rankings… but is there a better way?

Employing an SEO agency, for the majority of small businesses, is a little like putting the cart before the horse. First, a business needs keyword research, a content plan, UX web design and most importantly, great copywriting. In this post we’ll look at what a business can expect in terms of SEO services in Ireland, and compare that to what they actually need; content that not only ranks in the search results, but attracts new customers and makes them choose your business.

SEO Services in Ireland

The Importance of SEO for Small Businesses

In a highly competitive digital landscape, having a strong online presence is crucial for small businesses in Ireland. Search Engine Optimisation plays a vital role in helping businesses increase their search visibility, attract organic traffic, and connect with their target audience. By optimising your website and content, your business can significantly enhance its online visibility.

learn about Copywriting for Small Businesses…

SEO levels the playing field with larger competitors.

Unlike traditional advertising methods that often require substantial financial investments, Search Engine Optimisation provides an affordable and effective means of reaching your audience. With an effective Search Engine Optimization strategy, tailored to the specific needs of your business online, you can compete for search traffic alongside larger industry players.

SEO establishes credibility and trust for small businesses.

When a website appears prominently in search engine results pages (SERPs), users perceive that business as more reliable and trustworthy. By optimising your website with relevant and valuable content, your business can position itself as industry expert and build a reputation for delivering high-quality products or services online.

SEO drives targeted traffic to small business websites.

Unlike PPC advertising, paying for each click or impression, the sole focus of SEO is organic traffic. By targeting specific keywords and optimising your website accordingly, your business can attract visitors who are actively searching for the products or services you offer. This increases the likelihood of converting those visitors into paying customers.

SEO reaches Valuable local customers.

Local SEO allows business owners like you to target users in specific geographic areas, especially important for businesses with physical locations or businesses with specific service areas. With the increased use of the phrase “near me” in searches, small businesses that locally optimise their websites have a competitive edge and may increase foot traffic dramatically.

SEO provides valuable target market Data.

By analysing search data, businesses can learn valuable information on user behaviour, preferences, and trends. This information can be used to refine your marketing strategy, create more relevant content, and better cater to the needs of your customers.

The Basics of SEO

SEO is a multifaceted discipline, involving various techniques and strategies. Understanding the basics of SEO is crucial for small businesses, for establishing a strong online presence and for attracting valuable organic traffic. Listed below are the key pillars of a strong SEO strategy, the basics that all business owners need to have an understanding of.

Moz have the best beginners guide to SEO…

Keyword Research

Keyword research forms the foundation of any successful SEO strategy. The process identifies the specific words and phrases that your customers search when they’re looking for information, products, or services. Thorough research tells a business the most relevant and valuable keywords to target with their content.

On-Page Optimization

On-page optimization describes the various elements on each of your web pages that Google uses, and we call ranking factors. This includes optimising meta tags (title tags, meta descriptions), URL structure, headings, image alt attributes and more. By strategically incorporating target keywords and ensuring these elements accurately reflect the content, your business can enhance its ranking.

High Quality Copywriting

Creating high-quality, informative, and engaging content is what Search Engine Optimisation is really all about. Google prioritises pages that offer valuable content to its users. Small businesses need to write content that answers user queries and provides the information they need. This type of content attracts and retains customers, increases website authority, and improves rankings.

Link Building

Link building; acquiring high-quality backlinks from external websites. Search engines consider backlinks as votes of confidence and authority. When reputable websites link to your content, it signals to Google that your website is trustworthy and deserving of higher rankings. Small businesses can engage in outreach, guest posting, and content promotion to build relevant and authoritative backlinks.

read this post about Domain Authority for more information…

Site Speed & Mobile Optimization

Optimising your website for mobile devices has been absolutely essential for many years now. Responsive design ensures that a website loads quickly and provides an optimal user experience on various screen sizes. Google prioritises mobile-friendly websites in the rankings, making mobile optimization critical for all small businesses, not just those with a high mobile user percentage.

User Experience (UX)

User experience is a crucial factor that Google considers when ranking websites. A positive user experience leads to lower bounce rates, longer time spent on the site, and higher conversion rates. Small businesses should focus on providing a seamless and intuitive user experience, clear navigation and fast loading times.

SEO Services in Ireland

Traditional SEO Services in Ireland

A monthly SEO contract outlines the scope of work and services that will be provided by an SEO agency. While the specific details may vary depending on the business, and/or the agency, these are some common components you might find in a monthly SEO contract:

Initial Website Audit

The SEO provider will conduct a comprehensive SEO audit of the website to identify areas that require optimization. This SEO audit may include a review of the website’s structure, on-page elements and technical issues.

Keyword Research and Strategy

Once the SEO audit is complete, the SEO company will perform keyword research to identify relevant keywords and phrases that have high search volume and align with the business’s target audience. Based on this research, they will develop a keyword strategy to optimise the website’s content and improve its visibility for target keywords.

On-Page Optimization

The SEO company will optimise various on-page elements of the website, such as meta tags, headings, URLs, and internal linking structure. They will ensure that the website’s content is properly optimised with target keywords and follows SEO best practices.

Content Creation and Optimization (On-Page SEO)

The SEO company may offer content creation or optimization services to enhance the website’s overall quality and relevance, also known as on-page SEO. This may involve creating new blog posts, articles, or other forms of content that align with the business’s target keywords and provide value to users.

Technical SEO

Technical SEO focuses on optimising the technical aspects of a website to improve its performance and crawlability by search engines. This may involve tasks such as optimising site speed, fixing broken links, improving site navigation, implementing structured data mark-up, and ensuring mobile-friendliness.

Off-Page Optimization

The SEO company may engage in off-page optimization strategies to build the website’s authority and increase its visibility in Google rankings. This could include activities such as link building, guest posting, social media marketing, and online reputation management.

Monthly Reporting and Analysis

The SEO company will provide regular reports detailing the website’s performance, keyword rankings, traffic metrics, and other relevant data. They will analyse the data and provide insights and recommendations for ongoing optimization efforts.

SEO Services in Ireland

Limitations of Traditional SEO Services

While many aspects of a comprehensive SEO strategy can be a benefit, most small businesses, especially start-ups, could focus their efforts in a different direction and achieve better results, for the same input of time and money. Listed below are some of the limitations a monthly SEO contract has, if you’re a small business.

Limited Budgets

Small businesses often have limited resources, including the budget they have for SEO. Investing in every service they may not need isn’t feasible for them. Businesses need to prioritise the services that align with their specific goals and budget. For example; if they are not targeting the right keywords, or the content they have is thin or poorly optimised, this is where the budget should go.

Niche or Local Focus

If a small business operates within a niche industry or primarily serves a local customer base, the competitive landscape may be less intense. In such cases, they may not require extensive research or aggressive link building efforts. Instead, a focus on UX design, content creation and basic optimization is often sufficient to compete for online visibility and attract relevant local traffic.

Established Online Presence

If a small business already has a well-established online presence and strong organic rankings for some keywords, optimization may not be required at all. In such cases, targeting new keywords and phrases, with new content, may be the direction they should take. This is an excellent example of where copywriting would play a key role.

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Limited Online Presence

By the same token, if a business isn’t ranking (maybe just for their business name) because they have no targeted content for the terms that matter to them, a start-up for example, then they have very little to optimise. Making small changes to the site they have, or a link building campaign, isn’t going to move the dial in this stage of business development. Instead of paying for a suite of SEO services they don’t need, would it make sense to pay for a stand-alone service that will generate high quality content for them, fully optimised from day 1, and ready to rank.

Our SEO Copywriting Service charges by the contract, or package, no long term contracts. We identify the organic search terms you should be targeting, analyse the competition, plan the content and then write it. Many of our clients combine this service with web design or website redesign, for maximum impact, unlike a traditional SEO company.

SEO Services in Ireland

SEO Copywriting Services

At FutureProof Digital we follow a formula, one that we know works in every industry. We have a process for creating high-quality, SEO-optimised, valuable content that improves your search engine rankings, attracts new website traffic and makes that traffic happy when they arrive. Here’s a look at our process in more detail:

Research and Analysis

Our process begins with research; your business, the industry you’re in, and your competition on the search results page. We use a range of advanced tools and techniques to conduct keyword research, all industry leading. This research, our SEO Report, informs the layout and structure of the content we produce, as well as the text itself. For example; if a heading is used regularly in other website copy in the top 10, that tells us that Google expects to see it, so we use it too. We also identify a minimum word count.

Digital Marketing Plan

Once the relevant keywords, phrases, headings and topics have been identified, we move on to the content plan. What is the purpose of the page? What is the desired outcome? What does success look like? For example; you may simply want your customers to learn about your product or service and rank for the name of this product. Also, you may want to rank for a service page and generate more leads. We look at your industry, brand voice, and audience preferences here too.

High Quality Content Creation

With a content plan in place, our team of professional copywriters get to work creating high-quality, SEO-optimised content. We follow best practices for SEO copywriting; incorporating relevant keywords and phrases, optimising headings and subheadings, using internal and external links to improve the overall structure of the content.

Optimization takes place at every stage of the content writing process, and when complete, we analyse the content again to identify further optimization opportunities. In some cases we incorporate additional keywords, in others, we improve the overall structure of the content. We also ensure well optimised content, formatted correctly, including optimised meta data, titles and descriptions and image alt tags; essential for the search engines to rank your content.

Our process for creating SEO-optimised content is designed to help businesses improve their search engine rankings and attract new website traffic. By taking a data-driven approach to content creation and optimization, we can help you achieve your business goals and drive more revenue for your business, better than the traditional SEO services of the past.

click here to learn more about SEO Copywriting Services…

The Benefits of SEO Copywriting

Google has been saying it for years, and it’s true, “content is king” and the right content can make THE difference in a small business’s online success. SEO copywriting combines the power of persuasive writing with search engine optimization. This creates content, specifically written for your business, your industry and your location, that not only engages readers but improves your website’s search rankings.

learn about our content writing process…

Better Website Content

Website content, just like the design, quality matters. SEO copywriting focuses on creating high-quality, informative, and engaging content that resonates with the target audience. Great copywriting communicates the “brand message” of a business effectively and improves their user experience. Well-crafted copy can capture the attention of visitors, keep them engaged, and increase conversions. That’s what most website’s are about; turning traffic into customers.

Improved Optimisation

SEO copywriting goes way beyond compelling content. It’s as much the strategic optimization of on-page elements; meta tags, headings, keyword distribution, even internal links, to enhance your website’s visibility in search results. By incorporating target keywords, in a structured way, SEO copywriting ensures that Google understands the relevance of the content, and improves your organic search rankings. This optimization can dramatically increase online visibility, especially for small businesses and start-ups.

Higher Rankings

SEO copywriting has two goals, traffic conversion of course, but first to boost a website’s search engine rankings. By targeting specific keywords and optimising content around them, small businesses can increase their rankings in search engine results pages. Higher rankings = greater visibility, because the vast majority of all traffic goes to just a handful of the top results. Improved rankings not only drive more organic traffic, it also enhances a business’s credibility in the eyes of potential customers. Becoming an “Industry Expert” has never been more important.

Increased Organic Traffic

SEO copywriting plays a crucial role in attracting organic traffic to small business websites. By publishing content that fits neatly with your customer’s search queries and addresses their needs, you increase the likelihood of them discovering your business and visiting the website. This targeted organic traffic brings in real customers, actively searching for the products or services offered by the business, increasing conversions and lead acquisition.

Cost Savings

Compared to paid advertising, or the SEO contracts of the past, SEO copywriting provides a cost-effective game-plan, driving targeted traffic and generating leads for small businesses. While traditional SEO requires ongoing investment, SEO copywriting creates valuable and optimised content from the ground up, attracting organic traffic over the long term. Once content ranks well in search results, it continues to drive traffic and deliver results without additional costs, while you sleep. Ranking pages even improves the ranking ability of your new content in the future… magic right?

Long Term Investment & ROI

SEO copywriting is a long-term investment for all businesses, so if you’re small, or new, now ‘s the time to do it. As content ranks well and continues to attract organic search traffic, it delivers sustainable growth and generates a higher return on investment (ROI) over time. Traditional marketing that may provide temporary boosts, SEO copywriting builds a strong foundation for digital visibility and establishes a business as an authority in its industry. By consistently producing valuable and optimised content, your small business can reap these benefits too, for years to come.

SEO Services in Ireland. SEO Consultant Services, SEO Consultancy

The Importance of Local SEO

The majority of small businesses are also local, either physical shops or service businesses working in their town or county. local SEO services are essential for this type of business, the key component of their digital marketing strategy. Local SEO focuses on a business’s online presence in its local vicinity, attracting customers in and around their location.

Local SEO helps small businesses connect with potential customers in their immediate vicinity. By optimising their website, and their online listings, for location-specific keywords, “web design in roscommon” for example, small businesses can appear in the search results when customers search for products or services in that area. This strategy attracts customers who are more likely to visit your physical store or book your services locally.

Google Business Profile

A vital driver of local SEO success is your Google Business Profile. This profile appears in Google’s local search results (also known as “the 3 pack) and Google Maps. It provides all the information customers need about the business; address, phone number, website, business hours, reviews, photos and more. Optimising your Google Business Profile improves your local search result ranking, making it easier for potential customers to find and engage with them.

First, you have to claim and verify your Google Business Profile, but once you do, you can manage and update your information and respond to reviews. You can also post updates or offers. This listing builds trust and credibility with your customer base, because accurate and up-to-date information about a business is hugely important. A well-optimised Google Business Profile, as well as great reviews, local relevancy, and website optimisation, also contributes to higher rankings in local and maps results.

more info on your Google Business Profile…

Local Citations and Online Directories

Consistent and accurate business information across various online directories plays a surprisingly large role in your local rankings. These directories, Yelp, Golden Pages and industry directory websites, provide additional online visibility for small businesses. Google also pays attention to these listings. Optimise these listings with accurate contact information, business description, and relevant keywords.

Online Reviews and Reputation Management

Managing reviews and your reputation online is often overlooked by local business. Positive reviews not only influence potential customers but also signal to search engines that the business is trustworthy and reliable. Encouraging your customers to leave reviews (and responding to negative feedback) helps small businesses build a positive online reputation and improve their local search rankings.

Mobile & "Near Me" Searches

Around 60% of all searches now take place on a mobile device. People often search for businesses or services “near me” when they have an immediate need. A local SEO strategy can increase your visibility for these mobile and “near me” searches, capturing potential customers at the moment of intent and increasing customer visits to your shop.

The Importance of Good Web Design

A well-designed website is a crucial component of a successful online presence. Good web design not only enhances the aesthetics of a website but also plays a significant role in user experience, SEO and, in turn, your business success. We recommend redesign to almost every client, it’s how they get the most out of what we do.

WordPress & SEO

WordPress, the #1 content management system (CMS) on the web, offers the best platform for small businesses, particularly in terms of SEO. We install a completely bespoke version for each client and develop a custom theme, for complete control over UI and UX.

The flexibility and accessibility of WordPress enable small businesses to implement an SEO strategy from the ground up, without extensive technical SEO knowledge. By utilising WordPress as a CMS, as a design tool, and SEO software, small businesses can easily maintain an SEO-friendly website themselves. that ranks in search results and attracts vital organic traffic.

learn more about WordPress Web Design…

Why is Site Speed Important?

Site speed has never been more important, it significantly impacts user experience and rankings. Users have become accustomed to fast-loading websites and will leave after just a few seconds. A slow loading website leads to high bounce rates, lower engagement, and a loss of potential customers. Additionally, Google considers site speed as a ranking factor; Websites that load faster rank higher !!

It’s crucial for small businesses to optimise their website’s performance. Minimising file sizes, compressing images, page caching and content delivery networks. By prioritising site speed in our web design, we can improve your customer satisfaction, reduce bounce rates, and enhance visibility in search results.

Professional Web Hosting

Your choice of web hosting plays a huge role in a website’s performance, security, and reliability. Professional web hosting is crucial for small businesses that aim to establish a strong online presence. Professional hosting provides robust infrastructure, advanced security measures, regular backups, and technical support.

SiteGround is our web hosting company of choice. With more than a decade of experience, they have built a strong reputation for quality services and excellent customer support. SiteGround’s key features include fast loading speeds, robust security measures, and a user-friendly interface. They employ cutting-edge technologies, such as SSD storage and NGINX web server, to ensure optimal website performance. Their comprehensive security suite includes a web application firewall, daily backups, and SSL certificates to protect websites from threats.

SiteGround is also known for its exceptional customer support, available 24/7 through various channels. They offer easy website management, and their specialised WordPress hosting solutions are actually recommended by WordPress. Additionally, SiteGround provides scalability options, free website migration services, and developer-friendly features such as SSH access and staging environments.

click here to learn more about SiteGround…

SEO Services in Ireland 6

SEO for E-Commerce

In the highly competitive world of e-commerce, SEO services are crucial for driving organic traffic, improving search visibility, and increasing sales. Optimising an e-commerce website requires a unique approach that focuses on the specifics of online shopping.

Product Descriptions

Well written and optimised product descriptions are essential for e-commerce websites. They not only provide valuable information about the products but also play a vital role in attracting search engine traffic. Here’s why product descriptions are crucial in the context of ecommerce SEO services:

Search Engine Visibility

Optimising product descriptions with relevant keywords enables search engines to understand the context and relevance of a product for your customers. By incorporating target keywords naturally within the descriptions, e-commerce websites increase their chances of ranking in search results for product related queries. This improves your visibility and attracts potential customers, actively searching for specific products.

Unique & Engaging Content

Unique and compelling product descriptions differentiate you from your competitors and improves user experience. Well-written descriptions that highlight key features, benefits, and unique selling points not only engage users but also contribute to better conversion rates. Moreover, unique product descriptions help avoid duplicate content issues; so many sites just copy the manufacturer’s description.

Rich Snippets and Schema Mark-up

Including structured data mark-up in product metadata can enhance search engine visibility. Schema mark-up provides additional information about the product; price, availability, reviews, and ratings, which search engines can display in your search result. Rich snippets can increase click-through rates.

Product Category Pages

In e-commerce, product category pages act as a hub for related products and play a crucial role in guiding users to relevant products. Optimising these pages is essential for SEO, and for user experience. Here are some key considerations when optimising product category pages:

Targeted Keyword Optimization

Each product category page should be optimised around a specific target keyword. Thorough research helps identify relevant and high-value keywords, reflecting user intent. By incorporating these keywords naturally in the page’s title, headings, and content, e-commerce websites increase their chances of ranking for relevant searches and attracting targeted traffic.

Clear Navigation & Site Structure

Well-organised product category pages improve user experience and make it easier for search engines to crawl and index your website. Clear navigation menus, breadcrumbs, and internal linking help users navigate between categories, subcategories, and individual products. A logical site structure is vital for your customers, and Google.

Unique and Informative Content

While product category pages primarily showcase products, adding unique and informative content can enhance their value. Including introductory content describing the category, provides relevant information, and highlights the key features of the products within the category, it can also improve rankings.

SEO Services in Ireland

New SEO Services in Ireland

Small businesses in Ireland have access to a wide range of SEO services, all promising to enhance your online presence and drive business growth. But in our view, the majority of SMEs and start-ups don’t need a long term, monthly SEO contract, they need good web design and good copywriting. By focusing on high-quality content that resonates with both search engines and users, SEO copywriting services, combined with SEO best practice at the web development stage, offers the perfect solution for small businesses looking to optimise their online visibility.

A Traditional SEO service has long been the go-to choice for businesses, however, these services often involve complex technical strategies, extensive research of new keyword targets, and ongoing optimization efforts. While they may be effective for large enterprises with significant resources, they can be overwhelming and unnecessary for small businesses. Our services are specifically designed for the small business budget and timescale.

SEO copywriting Services offer small businesses a more focused and tailored approach to improving rankings. These services provide several key benefits;

  • Copywriting prioritises the creation of high-quality and engaging content; product descriptions, blog posts, and landing pages, that captivate users and drive conversions.
  • SEO copywriting seamlessly integrates relevant keywords and optimised elements into the content, improving the website’s visibility to search engines without requiring extensive technical expertise to maintain.
  • Small Irish businesses can achieve these results, with huge cost savings, compared to a traditional SEO service. Moreover, SEO copywriting is a long-term investment with lasting benefits. Quality content continues to attract organic traffic and deliver value over time, offering sustained growth and a solid return on investment.
  • Better website content, improved optimization, higher rankings, increased organic traffic, cost savings, and long-term investment opportunities. Every business should consider a new way to grow their digital presence.

While traditional SEO services have their merits, we believe these benefits are for larger, more established businesses. UX and UI design, combined with SEO copywriting offers a compelling alternative for small businesses in Ireland. Contact FutureProof Digital today and we’ll discuss your specific requirements… I’m sure you’ll be surprised with what can be achieved, and the cost.

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About Adam Bermingham
This blog is dedicated to helping you stay ahead of the curve, with insights into the latest trends, tools, and best practices. Whether you’re a business owner, marketer, or web designer, we have something for everyone. We bring you expert advice, tutorials, and case studies to help you optimise your online presence.

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