The FutureProof Blog

Why WordPress ? The Number 1 CMS for Small Businesses

Let’s talk about your website. Maybe you’re starting a new business and you’re thinking about what your website will look like. Maybe your business has grown in recent years and your website needs to be redesigned and modernised, to meet new requirements. The first question is, what content management system to use, and in this post we’ll give you our answer… WordPress; the number 1 CMS for small businesses.


Every three seconds a new website is launched, that’s 252,000 sites a day. Over a billion websites on the web in total. There are still around 30% of businesses (mostly small businesses) without a website, even though 30% of all business is conducted online, and 43% of businesses say they’ll be investing more in web in the coming year.

WordPress dominates the internet, by far the number 1 CMS and web design tool there is, and probably ever will be. In 2023 WordPress was used by more than2 in every 5 websites, 45.8%, increasing by an average of 12% per year since 2011. Of the top 1 million websites, in terms of traffic, more than 360,000 use WordPress, eclipsing Wix, Shopify and WebFlow.

WooCommerce, the WordPress E-Commerce solution, currently powers 4,720,509 live stores, more than Shopify, and E-Commerce is all they do. 30% of all WooCommerce stores sell 9 products or less, in other words, small businesses.

These numbers speak for themselves, and that’s why we’re here. We use WordPress, almost exclusively these days, for our clients, because it really is the only choice for start-up, SMEs, online stores and even large corporations. Only once, in my entire career have I ever said, “WordPress might not be the best option for you, maybe look at other platforms.”

So, let’s jump in and learn everything there is to know about WordPress and small business web design, as well as plugins, themes and everything in between.

WordPress for Small Businesses

What is a CMS?

A Content Management System, or CMS, is a software platform for publishing digital content, typically on a website, without needing specialised technical knowledge, code writing for example. A CMS handles all of a website’s content; text, images, videos, and other media. For small business owners, a CMS is a must, because it simplifies the complex processes involved in website management.

But a modern CMS like WordPress can do way more than just content management. In 2024 SEO tools, social media integration, and e-commerce capabilities are all core features, designed to help businesses improve their online visibility and streamline their business operations.

WordPress stands out in this market, particularly for small businesses, and that’s why we use it exclusively. It’s user-friendly and endlessly customisable making it the perfect choice. Static websites require coding skills to update, with WordPress users can add new content and edit existing content, as well as manage their site’s design and layout, with ease.

Is WordPress the Only Option?

WordPress is the most popular and widely used CMS, but it’s not the only option available. There are a number of other platforms that businesses might look at; Wix, Shopify, Joomla, Drupal, and Squarespace, just to name a few. The choice of CMS depends largely on the specific needs of the business, but we use WordPress because it can be set up to do whatever we need it to. 

If you’re choosing a CMS, to build your own site, consider ease of use, customization options, cost, scalability, and the level of support available. WordPress ticks all of these boxes, but it is important to understand how it compares to other popular platforms. A lot of small businesses use Wix, and a lot of E-Commerce start-ups use Shopify, mostly because they’re easy for beginners to get set up quickly.

Wix vs. WordPress

Wix, one of the most popular website builders, is known for its simplicity and ease of use. It is a fully hosted platform, meaning domain name, web hosting, security etc. is all taken care of for a single monthly fee, allowing you to focus solely on content and design. But compared to WordPress, Wix has a number of limitations… 

Customization options are relatively limited – Wix offer a variety of templates and design options, but they’re not as flexible as WordPress, with its vast library of themes and plugins, for almost limitless possibilities and customization options.

Ownership and control – Wix, host on their servers, and you are limited by their policies and infrastructure. This can cause issues if you need to scale your business or move to another platform. WordPress is open-source and is self-hosted, you have complete ownership and control over your site, your data and your business.

SEO is “the winning hand” for WordPress – WordPress is known for SEO, we’ll go into more detail later. Wix is improving in this area, but it’s still way behind WordPress in terms of advanced SEO functionality and flexibility, especially for entry-level users.

Wix vs. WordPress

Shopify is the leading dedicated e-commerce platform. It’s designed specifically for online stores and integrates with retail point-of-sale systems. Like Wix, it’s a fully hosted solution with monthly fees, and offers a wide range of features for online selling; inventory management, payment processing, shipping integration and more.

Shopify only does E-Commerce – Compared to WordPress, Shopify has some limitations, especially if you need more than just an online store. WooCommerce, the powerful e-commerce platform, is added to WordPress, while retaining the CMS functionality you need. Your business can manage an online store alongside other content; blogs, service pages, multimedia and more, all on the same platform.

Customization and flexibility – are significant advantages of WordPress over Shopify. WordPress offers almost endless themes and plugins, allowing for extensive customization of functionality. Shopify does have themes, but is way more limited compared to the ecosystem of WordPress. 

Shopify operates on a subscription model – with additional transaction fees, which can add up as your business grows. WordPress does require a hosting plan and there can be fees for premium plugins or themes, but is often cheaper in the long run than Shopify. Additionally, WordPress is open-source, so there are many free resources and community supports available.

Like Wix, Shopify provides basic SEO tools – but WordPress offers more advanced options, comprehensive tools to optimise every aspect of your site for the search engines. This level of control is hugely important for businesses looking to improve their online visibility and attract more traffic.

A Short History of WordPress

WordPress has significantly shaped web development since its launch in 2003. Developed by co-founders Matt Mullenweg and Mike Little, the platform began as a simple blogging tool but it quickly evolved into the CMS we know today.

In its early years, WordPress focused on providing a platform for bloggers. It’s open-source, which allowed developers worldwide to contribute to its growth, new themes and plugins that extended the functionality far beyond blogging. The introduction of the WordPress Plugin API in 2004 marked a significant turning point, enabling plugins that could add virtually any feature to a WordPress website.

Today, WordPress powers more than 40% of the internet, making it the number 1 CMS on the web. Its success can be attributed most of all, to the community of developers and users who continually contribute to its improvement. WordPress has become synonymous with website creation, a platform that is accessible to both beginners and seasoned developers.

WordPress 1.5

wordpress.com vs. wordpress.org

WordPress comes in two flavours; .com and .org. It’s important to understand the difference. They share the same core software and they look the same at first glance, but they offer different approaches to using WordPress.


WordPress.com is a hosted service provided by Automattic (the founders of WordPress, who also run WooCommerce). It gives you a way to create a WordPress site without worrying about the technical aspects of hosting, security, or maintenance, similar to Wix in many ways. It can be an attractive option for those new to website management, to see which CMS might be the best fit for them.

WordPress.com gets you started with a free plan, which includes basic features and a WordPress.com subdomain (e.g. yoursite.wordpress.com). Upgraded plans offer additional features; custom domain names, increased storage, and advanced design tools. WordPress.com handles all the backend maintenance, including updates and backups, so you focus solely on content and customization… but within the constraints of a “wix-like” environment. Customization options are restricted, and users have limited access to themes and plugins. There are SEO tools and integrations, but they are not as flexible as they need to be.


WordPress.org is where the magic happens. This is where we work. Often referred to as the self-hosted version of WordPress, it has the full WordPress software for free, and the sky really is the limit. You will need your own hosting and domain registration, but you have complete control over every aspect of your website; design, functionality, SEO and security.

WordPress.org isn’t really a website at all; you download the software and upload it again to your hosting/domain provider. In fact, these days most hosting companies give you a “one-click WordPress Install” super simple.

You can install anything you need, including software, plugins, and themes (plus media file types) developed by third-party providers. For example, we use a software suite called Crocoblock, for database functions and other technical development, WordPress.com won’t allow this. You can add almost any functionality to your site, and we’ll get into these in more detail later.

It does come with added responsibility; maintenance, updates, backups etc. This can be daunting, but there are resources and support communities available to help you with this, and of course, a professional developer you trust.


Our Clients Love WordPress

In all honesty, I’m sure the majority of our clients don’t care which CMS we put them on, they just want us to recommend the best option for them. Because WordPress gives us the freedom to develop exactly the website they need, tailored to their specific need without compromise, WordPress is ALWAYS the best option for our clients. They can do as little, or as much, work on their site as they want or need to. Let’s look at 10 reasons why…

Quick & Easy Setup

WordPress has a quick and easy setup process. Traditional website development is time-consuming and complex; PHP, CSS HTML and all the other coding languages. WordPress does all this for you, getting your site up and running in minutes. 

The installation process is straightforward, and many web hosting providers offer one-click WordPress installation. A small business owner, with limited technical knowledge, can build a professional website themselves if they want to. Next, adding content and configuring your site is super simple.

Low Development Costs

Because it’s faster it’s also way cheaper. Cost is the number 1 factor for small businesses, and WordPress gives you low development costs. The core WordPress software is free, no yearly subscription, and there are thousands of free themes and plugins available for everything else you need. You may choose to invest in premium software later, if you need to, but still way cheaper than a “custom code” website development.

You Own Your Website

Ownership is an underrated commodity. You don’t own your Facebook page for example. You do own your email list, but even that comes with conditions. You don’t own a Wix website, but you do own a WordPress website. Owning your website means you have freedom; to move it to any hosting provider, to customise it as you see fit, and make decisions without restrictions.

User-Friendly WordPress Admin

Our clients are small business owners like you, not website developers. When we build a website we have to have two people in mind. Obviously, the users of the website, giving them what they need, and hopefully turning them into customers. But equally important, you (hopefully) the client, the person who has to run the website.

E-Commerce Admin Dashboard

In this post below we look at the Custom WordPress Dashboard we deliver to our small business web design clients, whether the website costs €600 or €6000. It’s one of the big reasons we use WordPress… 

Custom WordPress Dashboard – Website Admin Made Easy

DIY WordPress Maintenance

Running your own website can be daunting, but WordPress, and custom development described above, makes it manageable and user-friendly. WordPress notifies you of available updates and allows you to apply them with a single click. Additionally, there are plugins and tools designed to simplify maintenance tasks, automated backups for example. This do-it-yourself approach to maintenance is what we promote to our small business clients.

Easy Access & User Accounts

WordPress has easy access options and the ability to add multiple user accounts with different levels of access permissions. New staff member ?… add a new WordPress user account. You can assign roles; administrator, editor, author, and contributor, each with specific capabilities and access. This control allows your team to collaborate effectively but with the security measures you need.

WordPress Themes and Plugins

Need to sell products… done. Need to book event tickets… done. Need a website with pink and yellow branding ?… done. WordPress plugins and themes have it all. The themes allow you to change the appearance of your website with a single click, with a huge range of design options to match your brand. Plugins extend the functionality of your site… for every feature you can imagine.

WordPress Community & Learning Resources

The WordPress community is one of its greatest strengths. There are millions of users worldwide, and the community of developers, designers and enthusiasts who contribute to the platform is huge. Need to learn how to do something ?… type your question into YouTube and someone will have an answer for you.

WordPress SEO

SEO is just as important to us as web design is. A beautiful website doesn’t get new customers to visit your website, you have to get them there first… that’s SEO !! WordPress is known for the industry leading SEO features it has. Out of the box, WordPress generates clean and structured code, making it easier for search engines to crawl and index your site. We add RankMath SEO, a plugin that our customers can use also, to optimise their own content.

Fast, Responsive & Mobile Friendly

Having a fast and responsive website isn’t an option any more. WordPress themes are designed to be mobile-friendly, so your site looks and functions perfectly on all devices; desktops, smartphones and tablets. WordPress provides tools and plugins to optimise your site’s performance, caching solutions and image optimization for example. These tools help your site load quickly and reduce bounce rates.

Who is WordPress for?

The WordPress platform works for everyone; small businesses, large corporations, and everything in between. It’s flexible and scalable, the perfect fit for every industry you can think of. In the sections that follow we’re going to look at a big list of example clients that we’ve worked with over recent years, all WordPress, and also some major brands you might be surprised to see using WordPress.

SMEs or Major Brands?

Both. WordPress is an excellent choice for SMEs and major brands. The smallest of our clients, The Lodge, a self catering holiday home in Castlerea, who booked our Small Business Website Starter Kit only last month, or Time Magazine, who have as yet not made a booking with FutureProof Digital, lol.

Basic WordPress Website

As we’ve already learned, WordPress is the cost-effective solution to establish and maintain an online presence without breaking the bank, accessible to businesses, even with limited resources. But major brands see the benefit of scalability and flexibility too. WordPress is capable of handling large volumes of traffic and content; enterprise-level websites with complex requirements.

Time Magazine - Large WordPress Website

Selling Products or Services?

WordPress can sell products or advertise services… or both. It’s flexible and adaptable; a simple online store or a complex multi-vendor marketplaces. WooCommerce, a powerful plugin that integrates into WordPress, is how we create and manage online stores for all of our clients. WooCommerce does everything that Shopify can, and more; manage inventory, process orders, accept payments, marketing integrations, it really is limitless.

If you’re selling services, WordPress has the tools you need for that too. You can use WordPress for landing pages, portfolio galleries, pricing tables and more. And you don’t need to choose one or the other. Bliss Beauty & Health have an online store and they advertise all of the treatments they offer…

Beauty Products E-Commerce Website Screen Mock-up

What can I do with WordPress?

WordPress is a versatile platform, that’s the reason we use it. Rather than offer Shopify to one client, and then the following week offer Wix to another, we are a specialist WordPress design agency, that’s what our clients need.

If you’re a blogger, entrepreneur, educator, or non-profit organisation, WordPress has the tools to bring your ideas to life… in the right hands.

Blogs & Content Marketing

WordPress started out life as a blogging platform and is still the best choice for bloggers. “But blogging isn’t a business” THINK AGAIN. In 2020 we designed a small website for a business called The Best Free From, a recipe blog with big plans. Today, the business is a national brand in the health food space, stocked in some major retailers… all from a blog.

check out The Best Free From project…

The Best Free From

We are telling all of our clients that content marketing is the future. Read this post about Ranch Style SEO for more on this. WordPress is built for content. Every type of business can publish written content, driving targeted traffic to their site and building a loyal fan base of potential customers. FutureProof Digital started life writing content in the world of interior decorating, and the methods of 2010 still work today. Check out the post below for some content ideas… 

37 Blog Post Ideas for Small Businesses in Ireland

Portfolio Websites

WordPress is the perfect platform for creatives; photographers, graphic designers, artists etc. There are hundreds of portfolio-focused themes and plugins, and every style of image gallery imaginable, to highlight your talent and attract new clients. This French client is a perfect example…

WordPress Portfolio Website

Small Businesses

Small businesses are why we’re here. In 2024 ( and for the past two decades) WordPress has been THE platform for professional business websites, driving traffic growth and sales. Restaurants and bars, local shops, or professional services, WordPress has the tools you need. 

We recently launched a new web design product, The Small Business Website Starter Kit. For just €625 a start-up business gets a WordPress website, as well as some SEO, Google Business Profile and analytics features, domain name and web hosting.

Midland Precision Guns

Ecommerce stores

E-Commerce stores, large and small, can use WordPress just as easily as they use Shopify. WooCommercehas everything you need; product listings, shopping carts, and payment processing. Physical products yes, but also digital downloads, event tickets and more, whatever you need, WooCommerce can do it.

WooCommerce is completely customizable. There are thousands of themes and plugins available, so you can really make your store look and function exactly the way you want. You can set up multiple payment gateways; PayPal or Stripe for example, and configure different types of shipping method; flat rate, free shipping, or real-time calculations.

Check out the Wanderly Wagon merchandise store, an example of a complete customisation of WordPress and WooCommerce; no themes, no templates…

Wanderly Wagon Distressed Cap

Newsletters & Podcasts

WordPress is a great option as a central hub for managing newsletters, podcasts, and other forms of content distribution. That way you own the data, your email lists and your content, no 3rd party. You can design and distribute newsletters, audio content, and video content directly from your WordPress site if you want to, build and engage with your audience and keep all of your content in one place.

Landing pages

A pet hate of mine has always been LinkTree. I can’t understand what they’re offering or what problem they’re solving. Click here to hear me rant on about LinkTree. Using WordPress and a page builder plugin, Elementor for example, you can design and launch your own “LinkTree style” page, linking to all the content you need to, whilst keeping the traffic all to yourself. Here’s an example…

Demo FutureProof LinkTree

Video Platforms

WordPress can be easily used to create a video platform. You can upload and organise videos, create video playlists, and embed YouTube videos directly on your site. Sharing tutorials, interviews, or entertainment content, WordPress has the tools.

School & Education Websites

Schools, colleges, and educational institutions can use WordPress. Course catalogues, event calendars, faculty directories yes, but also student learning portals like Moodle. WordPress’s flexibility allows for endless customization.

Community Websites

WordPress is the perfect platform for community based websites. A current client here at FutureProof Digital (10.06.2024), castlerea.ie, is a site that promotes a local town; business listings, things to do, local news and much more.

Standard Business Listing Page

Product Review & Affiliate Sites

The rise of review and affiliate websites has been driven by WordPress. There are specific themes and plugins designed for affiliate marketing;  product comparison tables, review articles, and affiliate links to monetize your content.

Sports Websites

I’d be sure that the vast majority of sports websites around the world are run on WordPress, it’s the perfect platform for sports teams, leagues, and fan sites. In 2022 we worked with Erin go Bragh GAA club in Dublin to redevelop their code based website, switching to WordPress. This has revolutionised their workflow.

Erin Go Bragh GAA

Government, Politics & Non-profits

It’s 2024, and it’s surprising , to me at least, how much of a political campaign is still done in a very “traditional” way. We’ve designed a number of websites in this space, including one for Pauline Tully TD, a high profile opposition spokesperson, seen below…

Irish Political Website Screen Mock-up

Custom WordPress Development

WordPress is powerful out-of-the-box, but is also the most customizable platform. It can be tailored to meet very specific business needs, and that’s what we specialise in here at Futureproof Digital. When you employ a custom WordPress developer, you get a bespoke solution that meets unique objectives.

News Portal

A news portal dynamically aggregates and presents articles, stories, posts and other media content from various sources around the web. You can create a news portal with categorised content, featured articles, search functionality, user comments, and social sharing. Custom templates and layouts can be designed to showcase content.

Appointment Scheduling

WordPress can be a tool for managing appointments, reservations, and bookings. An appointment scheduling system, complete with availability calendars, booking forms, confirmation emails and payment integration, can be developed at a fraction of the cost of subscription based platforms.

Invoicing System

Even the smallest businesses can accept credit card payments in 2024. If you’re a tradesperson, or any business that works in a service area, you can easily set up your WordPress website to send invoices and accept payments. WooCommerce and PayPal integrations make this quick and simple.

Event Management & Ticket Sales

Almost by accident, WordPress has become the perfect event management system, a powerful tool for planning, organising, and managing all kinds of events, meetings, conferences, festivals and more. Here at FutureProof Digital, we develop custom event management systems for our clients, with extensive features; event calendars, registration forms, ticket sales, attendee management, session schedules, and event notifications. Check out the work we did for The Strokestown Poetry Festival…

Strokestown Poetry Festival Homepage Header

Business Directory Website

A similar set-up to an events website, a business directory is another area of web development that WordPress has come to dominate. A directory website of business listings, search filters, map integration and advertising opportunities, castlerea.ie is the latest addition to the FutureProof family…

The Basics of WordPress Plugins

A great developer isn’t enough, they need great software to work with. WordPress plugins are what we call the software, the tools we use extend the functionality and design of a WordPress website, with the features our clients need.

The FutureProof Digital Plugin Stack

We use a very similar set of plugins on every site; we trust the companies that make them, and we have many years of experience with them. WooCommerce we’ve already discussed, transforming a basic website into an online store. Let’s look at our three most important WordPress tools; Elementor Pro for visual design, Crocoblock for advanced web development, and RankMath for SEO.

Elementor Pro

Elementor Pro is the most powerful visual page builder on the market. It’s not cheap, but we won’t skimp, only the best. Custom layouts, stunning and unique designs, without any coding whatsoever. We use it because of its advanced features, but you can use it too, you’ll pick it up in no time.

Drag-and-Drop Editor : The Elementor Pro visual editor allows you to drag and drop elements onto your page and customise them with ease.

Template Library : Elementor Pro stocks a vast library of pre-designed templates for beginners to use; landing pages, homepages, portfolios, and more.

Theme Builder : Instead of relying on your theme, Elementor Pro allows you to create custom headers, footers and single post templates, giving you full control.

WooCommerce Integration : Elementor Pro integrates with WooCommerce perfectly, so you can design custom product pages, category pages, and checkout forms.

Advanced Widgets : Cut your list of plugins in half, and reduce conflict risk; Elementor Pro includes sliders, galleries, forms, even countdown timers.

Crocoblock JetEngine

Without Crocoblock we’d struggle to deliver the advanced functionality to our clients that we do. Crocoblock JetEngine, the flagship software programme is a toolkit like no other, for generating dynamic content, building custom post types, taxonomies, and custom fields in WordPress. 

Custom Post Types : With JetEngine we create custom post types, organising and displaying different types of content, events or properties for example.

Dynamic Listings : Next, dynamic listings, that automatically fetch and display content based on specified criteria; categories, tags, or custom fields.

Advanced Query Builder : The query builder really is magic; an interface for writing complex database queries, searches, filters and more.

Custom Metafields : Custom field types need custom content; text fields, checkboxes, radio buttons, and date pickers.

Frontend Forms : JetEngine has the most advanced forms out there, submitting content directly to the site if required.

RankMath SEO

RankMath is the best SEO plugin no question, even better than Yoast SEO. It obviously doesn’t guarantee ranking success, but it will help you to get the basics in place, and that’s all an SEO plugin can do.

On-Page SEO Analysis : RankMath gives you real-time suggestions and recommendations to optimise your content for target keywords.

XML Sitemap : RankMath automatically generates the XML sitemaps for your site, making it easier for search engines to crawl and index your content.

Schema Markup : RankMath comes with built-in schema markup functionality so you can add structured data to your content automatically.

404 Monitor : RankMath monitors your site for 404 errors and gives you the tools to redirect broken links to other relevant pages.

WordPress Themes Explained

We don’t use WordPress themes here, we start with a completely blank slate, that’s how we give our client the custom experience. Having said that, the majority of users, especially small businesses will use one. In short, they tell your site how to look and function, the visual identity and user experience.

What are WordPress Themes?

WordPress themes are a collection of files that control the appearance and layout of your WordPress website. They consist of template files, style sheets, JavaScript files, and other assets that define the structure, design, and functionality of your site. Some themes allow you to customise the look of your website without altering its underlying code, some even have pre-built functions, like maps or metafields.

How Do WordPress Themes Work?

When you activate a WordPress theme, it replaces the default design and layout of your site with its own predefined templates and styles. Each theme includes template files for different types of content, your pages, posts and archives. These template files include all the code, HTML and PHP, that determine how content is displayed and formatted.

Themes also include style sheets, or CSS, that control every aspect of your site’s design; colours, fonts, spacing, and everything else. Themes may also include JavaScript files for adding interactive elements, animations, and functionality.

Types of WordPress Themes

There are thousands of WordPress themes available, ranging from free to premium options, each offering unique designs, features, and customization options. Some common types of WordPress themes include:

Multipurpose Themes – Versatile themes suitable for a wide range of websites, including blogs, business sites, portfolios, and e-commerce stores.

Blog Themes – Blog themes are designed specifically for blogging websites, with features optimised for articles, images, and media content.

Business Themes – Business themes are tailored for business requirements; service pages, client testimonials, contact forms and more.

Portfolio Themes – Portfolio themes showcase creative work; photography, design, art, and writing, featuring portfolio grids, galleries, and project pages.

E-commerce Themes – E-commerce themes are designed for online stores, with features like product listings, shopping carts and payment integration.

Choosing a WordPress Theme

When choosing a WordPress theme for your website, consider design aesthetics, features, performance, responsiveness, and support. Look for themes that align with your brand, provide the features you need, load quickly and have regular updates.

WordPress for Small Businesses

Well there it is, we’ve explored the world of WordPress in some detail. From humble beginnings as a blogging tool to where it is today, the world’s number 1 Content Management System (CMS), WordPress has driven countless entrepreneurs and businesses to establish an online presence.

I can’t imagine that we’ll ever use another platform here at FutureProof Digital. I know it will change and evolve, but that’s what makes it special; it gets better, but you don’t need to re-learn everything, just a small piece, or a new function.

If you think WordPress is for you, jump in and learn, there’s thousands of YouTube videos out there to help you. If you need more help than that why not get in touch and we can design your website for you.


About Adam Bermingham
This blog is dedicated to helping you stay ahead of the curve, with insights into the latest trends, tools, and best practices. Whether you’re a business owner, marketer, or web designer, we have something for everyone. We bring you expert advice, tutorials, and case studies to help you optimise your online presence.

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