With over 2 billion users worldwide, Facebook is certainly one of the marketing channels that cannot be ignored. But over recent years it has become harder and harder for businesses to reach people with organic Facebook posts. Facebook Ads have become increasingly important.
The number of your page fans that see your organic posts has been getting smaller, and is now at a maximum of 2%. Every business need to put a proportion of their marketing budget into Facebook Advertising.
Set-Up and Configure your Google Ads Account and Campaigns to show your adverts in the right locations.
Design every aspect of your advert. Starting with lists of keywords for each of your website pages, products or services.
Monthly reporting and consultation. An easy to understand breakdown of how your campaigns are performing. Collaboration is key… You understand Google Ads, we understand your business.
Ongoing optimization of your target and bid strategy, maximise your return on investment and grow your business.
Facebook Image Ads
A Facebook Image Ad is the most simple of all the option offered by Facebook. Having said that, an image advert is where most businesses start and they can still generate great returns. Only use your best images, and link to your best website pages. Keep the copy short and to-the-point, all you want is that click.
Facebook Video Ads
If your company uses video in it’s promotional already, on your website, or a YouTube channel then why not use those clips in your Facebook advertising.
If you are not using video, then why not give it a go. A service business can highlight a specialist process, a hotel can walk around their lobby or a bedroom, a retail website can show of customers using their product.
Facebook Lead Ads
“Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.”
Facebook Ads Carousel
A Facebook Carousel ad is a step up from a single image or video advert. It offers greater flexibility, increased image/video, text and multiple website links.
“The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.”
These are the 4 types of Facebook ads that most businesses will use. For example…
A painting and decorating business might use lead ads to collect email addresses and phone numbers.
A carpenter might make a video about different types of timber and how they might be used in a home.
A gift shop might use a carousel ad to showcase 10 of their best selling products.
Reach the Right People, in the Right Place, at the Right Time....
Having a killer video or image with excellent copy, linking to a great web page that converts for your business is all a waist of time if the wrong people are looking at your ad.
Facebook Advertising works because you can design detailed targeting. And if you get it wrong it can cost you a lot of money and time.
Posts Featuring Facebook Ads
“What is the best web hosting in Ireland?” Simple answer… SiteGround. I’ve used so many of the hosting providers over the years; I was with Bluehost for a long time, and even GoDaddy for while (I don’t like to talk about it, it still gives me nightmares). But for a number of years now I’ve been with SiteGround Web Hosting; all of my business and personal websites are with them, but also, every one of my clients websites are hosted with them. I have to trust them, because the hosting I give my clients is a reflection on FutureProof Digital, and that matters to me. In this post I’ll explain why. But there are other options and after we talk about SiteGround we’ll take a look at some alternatives…
Over recent weeks particularly, and almost every time I complete a new website, I have conversations with my clients about Small Business SEO. Businesses owners want to know what they need to do, or what I can do for them, in order to appear at the top of the search results, and rank for the search terms that mater to their business. My answer is always different, it depends on the type of business they run, their location, and their budget. But there are jobs that all websites need, and there is a level of learning involved for all business owners. That’s what this list of 21 Small Business SEO Tips is for; learn a little about how search engines work, learn a little about rankings, learn a lot about how to promote your business online.
I love Appointment Booking Apps, they really are great. So why does the title of this post tell you that they’re a bad idea? Well, there are many different types of bookings apps, and many different types of business that use them. Some businesses are using the wrong app, some businesses are using appointment booking and they shouldn’t be.
In this post I’ll explain appointment bookings apps and the differences between them, I’ll also explain the implications these apps have for a business, for a website, and for my expertise, SEO. Finally I’ll lay out what bookings should look like in a few key business sectors that would most commonly use booking apps to manage their appointments.
It’s been a tough year, I think we can all agree, but for me, it’s been an extremely busy year for Web Design in Castlerea. In March 2020, Ireland went into lockdown, and the vast majority of businesses closed, without knowing when they would reopen. My business, like most others, was hugely effected, but I tried to be as positive as I could. I wanted to contribute in some way, and with my background and skill set, web design is how I could help the business community the most. I offered my services completely free of charge to any business in my local town of Castlerea, including web design, SEO, social media, domain names and hosting. Below are just some of the businesses I worked and what we created.
Some of what I do day-to-day can be a little dull, I enjoy it of course, but it doesn’t make for the best reading, in posts like this. But over the past year I’ve designed and developed some pretty interesting websites, for some very interesting businesses. Some involved some Website Graphic Design, the most fun part of this job. So, I thought I would collate some of the best examples together in this post.
I do the vast majority of this type of work in Adobe Photoshop, although I do use Illustrator sometimes, logo design for example. It’s a lifetime of learning, working with Photoshop. It’s highly enjoyable, and I would advise any business owner to give it a try, or go on a course, even if it’s just to design some of your own promotional material.
We’ll get to Service Page SEO in just a moment, but first, let’s talk about your business.
If you run a business that provides services and you think about your website, and how it advertises your business, you need to do 3 things; first, think about each individual service you provide, for example, a beauty salon might do facial treatments, nail treatments and tanning, these are all distinct services. Then, think about what people type into the search engines when they are looking for a business like yours.. And lastly… match the two together.
We’ll get to Rank Math SEO in a moment, first a WordPress & FutureProof little history.
My first website, more than 10 years ago now, was pretty simple, by today’s standards. It was small, only a few pages, and a blog. It was, or course, a WordPress site, and it had very few plugins installed (to this day, I only install what is absolutely necessary, preferring to design and develop from scratch). I can’t remember exactly what all of those plugins were today, except one… Yoast SEO. When I discovered it, it was a real lightbulb moment for me, and started a passion for learning all things search engine… and all things optimisation.
Welcome to the FutureProof Digital Google Ads Guide. I’ll keep this as simple as possible, because Google Ads can be overwhelming, especially if you are new online, or you are launching a new business/website. This Google Ads guide isn’t particularly detailed, like some, it’s for beginners. It will give you a start, get up and running with your first campaign and your first ads.
How long has it been since you had a really good look through your website? Not just at the pages, but at the detail. The things that make it tick. All the nuts and bolts that make it rank, or not, in Google Search. All the things that convert traffic into leads and customers. The guts of what generates success online. This is called a SEO Audit & Website Review.
All website owner should do this every year. (the only exception to this rule is if you are employing an outside agency to manage your online presence, including your website. In this case they will be performing constant monitoring).
So you’ve decided to go for it. First up, congratulations! You’ve taken a massive step, a big high five for being brave and starting a small business. But now the hard work starts. Make a list of every item covered in this post that applies to your business (most will apply to every business). When you have ticked them all off your new business will be ready to take on the competition in the battle for rankings, likes, shares and ultimately customers.
Facebook Custom Audiences
Advertising is now Facebook makes money, they want to give advertisers every tool they need to market their products and services.
The majority of Facebook advertisers will have their own website. Facebook gives webmasters the tools to track each website visit and tailor their Facebook Advertising campaigns accordingly.
A business that sells a product on their their website for example. The Facebook Pixel will record every visit that results in an abandoned cart (a customer adds items to their website shopping cart. but does not follow through with the purchase). In the days, weeks and months that follow Facebook ads can be shown to only these people, and a discount can be offered to return and purchase the items.
Website visitors that view multiple product pages but never add any items to their cart. This may be because they have question about shipping or returns. Facebook Advertising can target these users with answers to their questions.
Facebook Advert Targeting
Even without the advanced tools outlined above, Facebook offers some very sophisticated targeting. If you are a new business, with the website traffic or previous customers to dare custom data you will still have a pretty detailed idea of who your customers will be. All the information that you have; where your customers will be located, their age, their gender, their hobbies and interests. All this data can be included in your initial target audience.
For example; a recent client only sells to businesses. How do you target only those Facebook users that run a business? Easy… any user who is a Facebook Page Admin, show ads to only those users.
Facebook Look Alike Audiences
Once you have custom audiences in place and collecting data you can take your Facebook Advertising to the next level… Look Alike Audiences.
For every custom audience that you create, you can ask Facebook for an audience that is similar to it.
For example, one of your custom audiences will be people who have purchased from your website. After a year of building this audience it contains a pool of 5,000 previous customers.
Creating a Look Alike Audience based on this list will generate tens of thousands of target customers for you to show ads. Facebook will determine that they have a similar demographic and behavior profile to your existing customers. You can set the level of similarity based on a percentage level, the larger the percentage of similarity, the smaller the pool.
This is an extremely powerful tool. It can be used to move your business into new markets. Using the profile of your existing customers to create a list of potential customers who are similar in every way, the difference being their location.
If you are new to Facebook Advertising and you would like to learn more about what we can do for your business give us a call or send us an email. Facebook ads give every business a new window on their customer base, everyone is on Facebook, you need to be on Facebook.
Thank you for reading about Facebook Ads @ FutureProof.
If you run a business and you need help with your Facebook Ads, or your current Facebook Ads campaign doesn’t look the way you want it to, function the way it should or perform how you need it to, get in touch. I don’t charge a penny for consultation, so finding out about what your business needs and what can be achieved for your budget is completely free. Use this form… we can meet in person, have a phone or Skype call or use email.