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FutureProof Digital

The FutureProof Blog

Welcome to the FutureProof Blog, your go-to resource for all things web design, WordPress, and SEO. This blog is dedicated to helping you stay ahead of the curve, with insights into the latest trends, tools, and best practices. Whether you’re a business owner, marketer, or web designer, we have something for everyone. We bring you expert advice, tutorials, and case studies to help you optimise your online presence and achieve your goals.

At FutureProof Digital, we believe that web design is more than just creating a pretty layout. It’s about creating a seamless user experience that engages and delights your audience. That’s why we focus on the latest design trends, usability principles, and accessibility standards to ensure that your website is not only visually stunning but also highly functional. We also offer guidance on choosing the right platform, (it’s WordPress 😉). We also cover everything you need to know to build a website that’s easy to manage and maintain.

But a website is only as good as its visibility. Our blog covers the latest SEO techniques and tools to help you optimise your website for search engines. From keyword research to on-page optimization and link building, we provide practical tips to improve your website’s rankings and drive organic traffic. With our guidance, you can stay ahead of Google’s algorithm updates and future-proof your website’s visibility.

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What are customers looking for in a business? It’s one question that Google works really hard to answer. Currently the answer is E-E-A-T, a phrase that comes directly from Google, and stands for Experience, Expertise, Authority and Trustworthiness. In this post we’ll take a real...
The internet is a funny place, right? When you read about how to optimise your website, how do you know what’s true, what’s outdated and what is just complete nonsense? There are so many misconceptions out there in the world of SEO, and some could...
In this post we’re going to talk about the new trend in 2024, the difference with this one is that it makes perfect sense, even for small businesses. Ranch Style SEO describes a content marketing strategy that targets keywords at a granular level with individual...
A FutureProof Digital we are very much into organic traffic, high quality content, topical authority and what’s now called, Holistic SEO. But of course, there are other ways to promote your website. Some of our clients use Google Ads. We don’t run the ads for...
Print has been on my mind recently. I’ve been working on business cards and flyers, as well as talking to a client about external signage. It got me to thinking, is print marketing still effective, or do we now live in a 100% digital world?...
As a growing business, you are probably thinking about employing staff, or maybe even hiring a digital marketing or SEO agency. At some point in the future you will need to give people access to certain areas of your business operations, and one of the...
As your business grows, and you employ staff, or maybe even hire an agency, you will need to give people access to certain areas of your business operations, your website, and other related software. One of these areas is your Google Analytics account. In this...
Your online presence, your website especially, has to be optimised for search engines; it is crucial for attracting potential customers and staying ahead of the competition. Once you’ve decided that SEO is the direction you want to take, you need to know where you currently...
An online presence is just as important for politicians, political parties and political campaigns as it is for businesses. Well-designed political campaign websites establish credibility and serve as a powerful tool to engage with constituents, share your beliefs and policies, and ultimately drive votes. A...
If you have a strong presence online, it can mean that your small business is successful, and the business next door isn't. With the ever-increasing competition, it's vital that small business owners use every tool they have, to reach their target audience effectively. Having said...

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