We’ll get to Political Website Design in just a second, first a little background.
How many of our elected representatives have a website? TDs, Senators, local Councillors, MEPs… 90% ?… 80% ? Would you be surprised if I told you that less than half of our TDs have their own website? And that this number for local Council members is far lower. I’ve done quite a bit of research on this topic over the past year or so, and it’s been a real eye opener. Many have no digital presence at all, and of those that do, it’s a mixed bag. This is the first in a series of posts in this area; over the coming months we’ll look at social media, audience targeting and content, all as it relates to politics. But today, we’ll start with Political Website Design.