At FutureProof Digital we deliver a never ending variety of websites to so many different types of businesses, but our commitment to our core customer never changes. Midland Precision Guns defines what our core customer is; a local service business and a basic WordPress website. Advertise what you do, describe what you do, and sell what you do, that’s what a simple website does. The small handful of components that make up this website do exactly that.
Over many years Joe earned a reputation within the shooting community, his work came from local word-of-mouth, but he wanted to take things up a level. A basic WordPress website would achieve these business goals. Every web design agency probably says this, but we mean it; we don’t sell anything to our customers that they don’t need. We prefer to build a long term relationship with loyal clients.
“Midland Precision Guns was founded principally to carry out re-barrelling and improve the accuracy of rifles. Our goal today is the same, but we have expanded into other areas including gun sales. We are conveniently based in the Midlands and we fully focused on providing the best possible service to our customers, helping them get the most from their firearms.”
“Our Barrels have been used by Shooters in many competitions including the European Championships, in fact, our guns took a 1st and 2nd place. We have also featured in many British League Shoots as well as Irish League shoots. Our rifles have been seen in the winners enclosure numerous times, over many years.”
A website homepage should contain all of the highlights, all of the pages you want people to visit, your business goals. This is a basic WordPress website, so the goals are simple; advertise the products and services and encourage people to contact the owner for more information. This homepage features some background on the business and stylized links to view previous project, items for sale, services on offer and the contact page.
WordPress Product Pages are usually associated with complicated WooCommerce websites, but this is a very basic WordPress website. Because of regulations, Midland Precision Guns cannot sell firearms directly on their website, only in person, but they can advertise the fact that they do have items for sale, and what's on offer.
These are not product pages in the traditional sense because there's no "add-to-cart" button. Users can't make a purchase and have the item deliver to them. But many of the features found on product page are here; price, description, images etc. The only functional difference is that people are directed to contact the business for sales information rather than a checkout process.
This, and every section of the website is updated by the client. They add all the information, including the price and product images from their custom user dashboard. This feature comes a standard with every FutureProof digital website, not just a basic WordPress website.
It's always really important to keep your website updated. Google knows when you've added new content (if your SEO is right, and you have a sitemap registered with Google Search Console), and a "fresh" website ranks better than "stale" one. Our job as web designers is to make sure that the content added by the admin looks great every time, and as web developers, our job is to deliver a system that the admin can easily understand.
A WordPress Post Template removes the design element of the job from the client, and displays new content in a consistent way. We design these from the ground up on every client website. For this basic WordPress website there are only a handful; a project page (called a custom post type), and a page to display all the project (called a post archive), a product page, and a page to display all product (a product archive). In many cases a web design company might use a template or theme for these pages, we design them from scratch, each client gets custom WordPress pages.
If you click above you can learn all about what we offer to our SEO clients here at FutureProof Digital, and this post, Small Business SEO, there are 21 SEO tips for new websites. For every client we implement the SEO basics, most web design agencies don't. We optimize all the pages, for example; the image here shows the search result for the business name. This type of result shows that Google understands the structure of the site and link not just to the homepage but other pages too.
We register the business with Google My Business, the result on the right of the search page, also Google Analytics and Search Console. We install software to manage basic SEO tasks and the sitemap. We believe in SEO, and our clients get those extra services completely free of charge.
If you have a basic WordPress website and you provide services, then you want each and every visitor to end up on your contact page. You should use Google Analytics to track views of this page, and the pages they view before landing there. You should give people as many ways to get in touch with your business as possible, here we have a form, phone number and email address, but you can include social media links, and direct messages like WhatsApp.
If you’re a small business owner, then you know that having a website is essential in today’s world. Not only does it give your customers another way to find out about your business, but it also allows you to reach a larger audience than you would be able to if you were only relying on word-of-mouth advertising. However, just because everyone has a website these days doesn’t mean that yours will be successful. It takes careful planning and execution to create a small business website that will help grow your company.
At FutureProof Digital, we understand the importance of small business websites. That’s why we specialize in creating websites that are not only visually appealing and user-friendly, but also optimized for search engines so that you can get the most out of your investment. We believe that a great website doesn’t have to be expensive, and we’re proud to offer some of the best prices in the industry. If you’re ready to take your business to the next level, contact us today to learn more about our small business website design services. We’ll work with you to create a website that is perfect for your company and will help you reach your goals.
There are two versions of WordPress, wordpress.com is a DIY version hosted externally. We use wordpress.org on your own hosting, with your own domain name. Although for this client we delivered basic WordPress Website, that doesn’t mean that the level of quality, functionality and professionalism is in any way reduced. Small should not mean bad, large is not always better.
We work almost exclusively with WordPress. At FutureProof Digital we believe that it offers the best mix of design capabilities, functionality, user experience and value for money for our clients. If there was a better web design platform, we would be using that instead. Yes, you may be able to a website up and running faster or cheaper with Wix, or one of the other DIY platforms, but it won’t deliver what your business needs, and it won’t scale with you as you grow.
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Thank you for reading about this web design project…
If you run a business and you need a website (pro tip = you do) or your current website doesn’t look the way you want it to, function the way it should or perform how you need it to, get in touch. I don’t charge a penny for consultation, so finding out about what your business needs and what can be achieved for your budget is completely free. Use this form… we can meet in person, have a phone or Skype call or use email, it’s up to you…
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At FutureProof Digital we specialise is small business and start-up websites. Get in touch for a free, no obligation quote. Click here to view previous projects…