This project, How to Start a Food Blog, is the second of two posts about the work we did for The Best Free From, a local business. The business had a website already, but the owner was new to running an online business and it’s wasn’t performing how she needed it to. The contract was a hybrid of a completely new design and a transfer of existing content. It was a pleasure, start-to-finish. The client was extremely easy to work with, and we got on really well, that always helps.
This portion of the contract involved transferring the content, text and images only, into newly designed templates. The primary reason for this transfer is Google, they tell webmasters how to format certain types of content, recipes for example, and they rank this content accordingly. More on this, and schema mark-up to follow.
The Best Free From, also known as Low Carb. Cakes & More on Facebook, is a start-up food business based in Co. Roscommon. The primary product offering is a range of healthy baking dry mixes, including sweet, savoury and bread mixes, plus a range of related products. To promote these products The Best Free From writes regular recipe blog posts and makes YouTube guides. Working for this business has been one of my 2020 highlights, and I’m very excited to watch, and help in any way I can, the development of this business.
I highly recommend Adam at FutureProof Digital, he has done a great job on my website, he understood my needs and absolutely worked around my requirements, and thank you for the amazing on for all the local business Very generous.
This is how to start a food blog, with the recipe page. There's a lot of information required to write a recipe, readers need information, Google, and the other search engines need information also. The information might be the same, but it needs to be in a particular format for the search engines, a format they can understand. For example; image, cooking time, yield and star rating can all be shown in the search results.
All the recipes are kept on the recipe page (what we call a WordPress Archive). Search is very important to the client, she talks to customers every day about the products available on the website, she wants to direct them to particular recipes by search. There is a large search bar on every archive page. There are currently 4 filters on this Recipe Blog Website, "cake recipes" for example, for readers to refine the type of recipes they are looking at. Over time, these will change and be added to. These changes will be user led; if a particular type of recipe gets a lot of traffic, it will get a dedicated filter.
The client also wanted standard blog posts to be available, not just recipes. . A place where she could write about what she's been up to, or write a post about a new product available on the website, like a press release. That was, or course, no problem, WordPress comes with this functionality. What did require a little work was the template, how the post looks to the reader. I created a template that looks like a recipe post but without all the code that tells Google it's a recipe. The end user has more flexibility with this post type.
If you’re a small business owner, then you know that having a website is essential in today’s world. Not only does it give your customers another way to find out about your business, but it also allows you to reach a larger audience than you would be able to if you were only relying on word-of-mouth advertising. However, just because everyone has a website these days doesn’t mean that yours will be successful. It takes careful planning and execution to create a small business website that will help grow your company.
At FutureProof Digital, we understand the importance of small business websites. That’s why we specialize in creating websites that are not only visually appealing and user-friendly, but also optimized for search engines so that you can get the most out of your investment. We believe that a great website doesn’t have to be expensive, and we’re proud to offer some of the best prices in the industry. If you’re ready to take your business to the next level, contact us today to learn more about our small business website design services. We’ll work with you to create a website that is perfect for your company and will help you reach your goals.
This is the second of two posts about The Best Free From. This post, Recipe Blog Website in Roscommon covers everything recipe related. The first, Baking Products E-Commerce Website, covers E-Commerce related; selling products, customer accounts, product archives etc.. Check out that post and more info about E-Commerce websites with the links below…
Thank you for reading about this web design project…
If you run a business and you need a website (pro tip = you do) or your current website doesn’t look the way you want it to, function the way it should or perform how you need it to, get in touch. I don’t charge a penny for consultation, so finding out about what your business needs and what can be achieved for your budget is completely free. Use this form… we can meet in person, have a phone or Skype call or use email, it’s up to you…
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