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A Political Candidate Website sells a product in the same way that an E-Commerce website does, a politician’s product is an idea, their vision. Carly Bailey is a former Vice-Chair of The Social Democrats. At the time of writing she is a candidate in the 2019 Local Elections for Rathfarnham-Templeogue and in the next General Election for Dublin South-West. If you’re a TD or local councillor, and you are looking for a company offering Web Design in Dublin, put FutureProof Digital on your list. We complete web design contracts nationally, but we are not based in Dublin, so we can offer affordable web design.
Carly Bailey is a former Vice-Chair of The Social Democrats. At the time of writing she is a candidate in the 2019 Local Elections for Rathfarnham-Templeogue and in the next General Election for Dublin South-West.
Carly is a former President of Trinity Students Union and has written extensively in the Irish Media on the topics of housing, homelessness, poverty and childcare. She has also appeared on a number of high profile TV panel discussions including The Tonight Show and The Late Debate.
Update : Carly Bailey was elected to South Dublin County Council in May 2019 as a first time candidate.
A Call-to-Action refers to a website element that encourages website visitors to take an action, an action that meets one of your goals. Donate and Volunteer. This tells visitors what the goal is and how they can help. This section is especially important during a campaign. Visitors ask more questions, and are especially keen to donate at this time. For this project, web design in Dublin, the design and style of this section was led by two things; the party branding and the Dublin City Council logo; both trust elements.
A political Candidate Website homepage isn't really very different in structure and layout from that of any other content promotion based website. The homepage is broken down into sections, highlights from around the website, the most popular content, and the important content you really need visitors to see. The largest of these sections is dedicated to the blog, the most important feature of a Political Candidate Website.
So you have you Home Page nailed, what’s next? Well, the rest of the website has to expand on the outline given on the Home Page. In the case of a politician’s website, or a Councillors website, or a Senator, Minister or even the President this means POLICY!! We created a What I Stand For page which acts as a policy overview. This contains headline policy with links to the main party page website and blog posts featuring longer content.
Since 2015, The Google Search Rater Guidelines have emphasised E-A-T, Expertise, Authority and Trustworthiness. A Political Candidate Website needs E-A-T. On the homepage we created this in three key areas; a large banner quote from a party leader, endorsing Carly Bailey. links to media appearances, including video (we are lucky here that this politician has appeared on prime time TV and in national broadsheet newspapers). And third the overall impression of being part of a wider organization; colour scheme, other local candidates etc.
If you are looking for web design in Dublin, or Roscommon, or anywhere in world, trust is vital to the success of your website. Your visitors have to trust you whether you are selling a product, offering a service or asking the public to give you their vote.
If you’re a small business owner, then you know that having a website is essential in today’s world. Not only does it give your customers another way to find out about your business, but it also allows you to reach a larger audience than you would be able to if you were only relying on word-of-mouth advertising. However, just because everyone has a website these days doesn’t mean that yours will be successful. It takes careful planning and execution to create a small business website that will help grow your company.
At FutureProof Digital, we understand the importance of small business websites. That’s why we specialize in creating websites that are not only visually appealing and user-friendly, but also optimized for search engines so that you can get the most out of your investment. We believe that a great website doesn’t have to be expensive, and we’re proud to offer some of the best prices in the industry. If you’re ready to take your business to the next level, contact us today to learn more about our small business website design services. We’ll work with you to create a website that is perfect for your company and will help you reach your goals.
Websites can be broken into two main categories; websites that sell products, and websites that offer information. A Political Candidate Website, or that of a serving Minister, TD, Councillor, public representative or body of any kind falls into the information website bracket.
Searchers will be looking for info on local or national issues, they may be reading up on policy from the candidates in their area, they could even be journalists looking for background on an article they are writing.
This website does have a small amount of user interaction. There are option to use a contact form, volunteer to work on the Carly Bailey campaign and a donation page, but the primary function is information.
With an e-commerce website you know how many visitors like what they see… the percentage you buy a product. Same goes for trade website… the number of calls and emails. With a Political Candidate Website it’s a little harder to measure the success of this, and other pages.
Two metrics I’ll be keeping an eye on are “Time on Site/Page” and “CTR (click through rate).” These metrics will give an indication of how interesting and informative the website is. The data is monitored using Google Analytics, read this Moz beginners guide to Google Analytics if you are unfamiliar with the platform. You’ll need a working knowledge of Google Analytics to run any website.
Thank you for reading about this web design project…
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