This project, a Baking Products E-Commerce Website, is the first of two about the work we did for The Best Free From, a local business in Castlerea. The business had a website already, but the owner was new to running an online business and it’s wasn’t performing how she needed it to. The contract was a hybrid of a completely new design and a transfer of existing content. It was a pleasure, start-to-finish. The client was extremely easy to work with, and we got on really well, that always helps. Unusually, there are only 14 products, so this job was more about style, design and format than it was data and technical development.
The Best Free From, also known as Low Carb. Cakes & More on Facebook, is a start-up food business based in Castlerea, Co. Roscommon. The primary product offering is a range of healthy baking dry mixes, including sweet, savoury and bread mixes, plus a range of related products. To promote these products The Best Free From writes regular recipe blog posts and makes YouTube guides. Working for this business has been one of my 2020 highlights, and I’m very excited to watch, and help in any way I can, the development of this business.
As I've explained in other project posts, the product page is where I experiment with design, it informs the style and layout of the rest of the website. I had one important element to work with on this Baking Products E-Commerce Website; the client had already had a set of super cool logos made, for the business, and some of the products. I used these for colour and font.
With these aspects in place, the remaining design comes together naturally. The important product data is nutritional info, and the client wanted reviews/star rating... no problem.
The main shop page is probably the most important of all, especially on a Baking Products E-Commerce Website with only 14 products, like this one. The client wanted to have 3 particular products at the top of the page, so we created a featured section. The products featured here can be swapped in and out at any time. Below this are all the products, and again, these can be listed in any order; by date, alphabetical, random or by popularity. We kept it simple Image/logo, Name, Price, Button. My opinion is that a lot of websites put information here that should only be seen on the product page itself.
Every E-Commerce website built here at FutureProof uses WooCommerce, it's the #1 way to sell products and take payments with WordPress. I'm obviously a big fan, I use it every single day, but it does come in a very basic format "out-of-the-box." One of the things that need styling and design are the customer emails. As standard they are sent in in WordPress fonts, with WordPress logo and colours. For this Baking Products E-Commerce Website the colour-scheme and branding match the rest of the website.
The login page, just like the customer emails, is standard to all WordPress websites. For standard, static websites, with only the administrator logging in, that's fine, it's only them that see it, but for a Baking Products E-Commerce Website with customer accounts, hundreds, and hopefully thousands of people will see. This page is custom branded to match the rest of the website. Also, when a customer logs in they are directed to their account page, and they are blocked from accessing any admin areas.
Customer Accounts are optional, they won't earn you any new customers, but they will keep your existing customers coming back, and it's one of the best ways to collect email addresses for future marketing campaigns. This account page features payment methods to speed up checkout, shipping and billing addresses, also speeding up checkout, and previous orders for customers to view. Each new account holder is added to the company email list.
A Homepage is also optional, believe it or not. Some websites simply display their products, but this is a bad idea, we can do better than that. Most of my homepages are broken into sections, this one has 6 sections; a header section with image slider and search, a featured section, Christmas for example, latest recipes, reviews and social media, latest products and latest posts.
If you’re a small business owner, then you know that having a website is essential in today’s world. Not only does it give your customers another way to find out about your business, but it also allows you to reach a larger audience than you would be able to if you were only relying on word-of-mouth advertising. However, just because everyone has a website these days doesn’t mean that yours will be successful. It takes careful planning and execution to create a small business website that will help grow your company.
At FutureProof Digital, we understand the importance of small business websites. That’s why we specialize in creating websites that are not only visually appealing and user-friendly, but also optimized for search engines so that you can get the most out of your investment. We believe that a great website doesn’t have to be expensive, and we’re proud to offer some of the best prices in the industry. If you’re ready to take your business to the next level, contact us today to learn more about our small business website design services. We’ll work with you to create a website that is perfect for your company and will help you reach your goals.
This is the first of two posts about The Best Free From. This post, Baking Products E-Commerce Website covers everything E-Commerce related; selling products, customer accounts, product archives etc. The second, Recipe Blog Website in Castlerea, Roscommon covers the promotion of the shop with recipe blog posts. Check out that post and more info about E-Commerce websites with the links below…
At the end of the page there are some extra images of the site, just click to enlarge them…
click to enlarge images
Thank you for reading about this web design project…
If you run a business and you need a website (pro tip = you do) or your current website doesn’t look the way you want it to, function the way it should or perform how you need it to, get in touch. I don’t charge a penny for consultation, so finding out about what your business needs and what can be achieved for your budget is completely free. Use this form… we can meet in person, have a phone or Skype call or use email, it’s up to you…
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At FutureProof Digital we specialise is small business and start-up websites. Get in touch for a free, no obligation quote. Click here to view previous projects…