The Best Free From, also known as Low Carb. Cakes & More on Facebook, is a start-up food business based in Castlerea, Co. Roscommon. The primary product offering is a range of healthy baking dry mixes, including sweet, savoury and bread mixes, plus a range of related products. To promote these products The Best Free From writes regular recipe blog posts and makes YouTube guides. Working for this business has been one of my 2020 highlights, and I’m very excited to watch, and help in any way I can, the development of this business.
“I highly recommend Adam at FutureProof Digital, he has done a great job on my website He understood my needs and absolutely worked around my requirements. Thank you for the amazing work for all the local business, very generous.”
as I’ve said in other project posts, the product page is where I experiment with design, it informs the style and layout of the rest of the website. I had one important element to work with on this Baking Products E-Commerce Website; the client had already had a set of super cool logos made, for the business, and some of the products. I used these for colour and font.
With these aspects in place, the remaining design comes together naturally. The important product data is nutritional info, and the client wanted reviews/star rating… no problem.
The main shop page is probably the most important of all, especially on a Baking Products E-Commerce Website with only 14 products, like this one. The client wanted to have 3 particular products at the top of the page, so we created a featured section. The products featured here can be swapped in and out at any time. Below this are all the products, and again, these can be listed in any order; by date, alphabetical, random or by popularity. We kept it simple Image/logo, Name, Price, Button. My opinion is that a lot of websites put information here that should only be seen on the product page itself.
Every E-Commerce website built here at FutureProof uses WooCommerce, it’s the #1 way to sell products and take payments with WordPress. I’m obviously a big fan, I use it every single day, but it does come in a very basic format “out-of-the-box.” One of the things that need styling and design are the customer emails. As standard they are sent in in WordPress fonts, with WordPress logo and colours. For this Baking Products E-Commerce Website the colour-scheme and branding match the rest of the website.
This is the first of two posts about The Best Free From. This post, Baking Products E-Commerce Website covers everything E-Commerce related; selling products, customer accounts, product archives etc. The second, Recipe Blog Website in Castlerea, Roscommon covers the promotion of the shop with recipe blog posts. Check out that post and more info about E-Commerce websites with the links below…
At the end of the page there are some extra images of the site, just click to enlarge them…
The login page, just like the customer emails, is standard to all WordPress websites. For standard, static websites, with only the administrator logging in, that’s fine, it’s only them that see it, but for a Baking Products E-Commerce Website with customer accounts, hundreds, and hopefully thousands of people will see. This page is custom branded to match the rest of the website. Also, when a customer logs in they are directed to their account page, and they are blocked from accessing any admin areas.
Customer Accounts are optional, they won’t earn you any new customers, but they will keep your existing customers coming back, and it’s one of the best ways to collect email addresses for future marketing campaigns. This account page features payment methods to speed up checkout, shipping and billing addresses, also speeding up checkout, and previous orders for customers to view. Each new account holder is added to the company email list.
A Homepage is also optional, believe it or not. Some websites simply display their products, but this is a bad idea, we can do better than that. Most of my homepages are broken into sections, this one has 6 sections; a header section with image slider and search, a featured section, Christmas for example, latest recipes, reviews and social media, latest products and latest posts.
Click on any of the images below to view larger versions. Often these images are full page display of the key features above…
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If you run a business and you need a website (pro tip = you do) or your current website doesn’t look the way you want it to, function the way it should or perform how you need it to, get in touch. I don’t charge a penny for consultation, so finding out about what your business needs and what can be achieved for your budget is completely free. Use this form… we can meet in person, have a phone or Skype call or use email, it’s up to you.