FutureProof Digital

Feeney Interiors

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Feeney Interiors

Feeney Interiors, based in Glinsk, Castlerea, Co. Roscommon, design, create and install bespoke kitchens, bedrooms and furniture, Classical, Modern to Contemporary. The focus is to create beautiful kitchens and bespoke interiors with functionality at its core. With over 20 years experience in the industry their knowledge and craftsmanship can bring your dream kitchen to life. Materials and suppliers have been meticulously chosen to ensure they meet their calibre. If it’s classical, modern or contemporary design that you prefer, the goal at Feeney Interiors is to provide that unique design.


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The Brief

Feeney Interiors wanted to expand, from being a small local business, and  gain access to a larger potential customer base that might be available to them. As a craftsman who focuses on delivering functional yet beautiful and bespoke interiors, the website needed to reflect this too. The client provided us with their logo to start the creative process. Showcasing the work was going to be a key element of this design.

The Process

Feeney Interiors sent their logo, and links to their suppliers’ websites. Taking these together, formed the basis of the design, informing the style, colour, font and other decisions. We chose a colour palette that would speak to potential customers with a message of high-end, bespoke craftsmanship.

The next step was designing the homepage. The homepage is always the one that will get the most visits on a service website like this. It is broken into sections; an introduction to the company, followed by 2 further sections, one on kitchens, one on furniture. The homepage features all the best images from around the site, and links to the next level of content; the individual services that the business offers.

Then we needed to build the service pages. To begin with we designed a page for kitchens and a page for furniture. The kitchen section of the website is then broken down further, into styles, traditional kitchens for example. We utilised the marketing material of their suppliers. One of these suppliers has hundreds of high quality images of kitchens in different styles, perfect for Feeney customers to browse through. Each image has a different reference code, so users can note these for their project. There are also pages for additional features like kitchen handles, appliances and countertops, those extras that are important for the customer.

One of the most important pages for a business is the contact page. Just because it’s functional, doesn’t mean that it can’t be attractive to look at. It has all the required contact information, a Google map of the Feeney Interiors showroom, social media icons, one to visit the Feeney Facebook and Instagram profiles, and a share with a friend option.

The Result

  • A website that reflects Feeney Interiors craftsmanship; bespoke and contemporary.
  • Users are able to view kitchens by style, and view accessories, handles and lighting for example.
  • Easy contact info and social media links.
  • Optimised for local search terms.
Kitchens Page 31.10.2020

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