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FutureProof Digital

Castlerea, Co. Roscommon, Ireland

Political Candidate Website

Cllr. Carly Bailey

A Political Candidate Website sells a product, a politician’s product is an idea, their vision.

A Political Candidate Website sells a product in the same way that an E-Commerce website does, a politician’s product is an idea, their vision. Carly Bailey is a former Vice-Chair of The Social Democrats. At the time of writing she is a candidate in the 2019 Local Elections for Rathfarnham-Templeogue and in the next General Election for Dublin South-West.

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Cllr. Carly Bailey
Dublin South-West

Carly Bailey is a former Vice-Chair of The Social Democrats. At the time of writing she is a candidate in the 2019 Local Elections for Rathfarnham-Templeogue and in the next General Election for Dublin South-West.

Carly is a former President of Trinity Students Union and has written extensively in the Irish Media on the topics of housing, homelessness, poverty and childcare. She has also appeared on a number of high profile TV panel discussions including The Tonight Show and The Late Debate.

Update : Carly Bailey was elected to South Dublin County Council in May 2019 as a first time candidate.

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Call-to-Action

A Call-to-Action refers to a website element that encourages website visitors to take an action, an action that meets one of your goals. Donate and Volunteer. This tells visitors what the goal is and how they can help. This section is especially important during a campaign. Visitors ask more questions, and are especially keen to donate at this time.

Home Page Sections

A political Candidate Website homepage isn’t really very different in structure and layout from that of any other content promotion based website. The homepage is broken down into sections, highlights from around the website, the most popular content, and the important content you really need visitors to see. The largest of these sections is dedicated to the blog, the most important feature of a Political Candidate Website.

What I Stand For

So you have you Home Page nailed, what’s next? Well, the rest of the website has to expand on the outline given on the Home Page. In the case of a politician’s website, or a Councillors website, or a Senator, Minister or even the President this means POLICY!! We created a What I Stand For page which acts as a policy overview. This contains headline policy with links to the main party page website and blog posts featuring longer content.

Political Candidate Website

Websites can be broken into two main categories; websites that sell products, and websites that offer information. A Political Candidate Website, or that of a serving Minister, TD, Councillor, public representative or body of any kind falls into the information website bracket.

Searchers will be looking for info on local or national issues, they may be reading up on policy from the candidates in their area, they could even be journalists looking for background on an article they are writing.

This website does have a small amount of user interaction. There are option to use a contact form, volunteer to work on the Carly Bailey campaign and a donation page, but the primary function is information.

With an e-commerce website you know how many visitors like what they see… the percentage you buy a product. Same goes for trade website… the number of calls and emails. With a Political Candidate Website it’s a little harder to measure the success of this, and other pages.

Two metrics I’ll be keeping an eye on are “Time on Site/Page” and “CTR (click through rate).” These metrics will give an indication of how interesting and informative the website is. The data is monitored using Google Analytics, read this Moz beginners guide to Google Analytics if you are unfamiliar with the platform. You’ll need a working knowledge of Google Analytics to run any website.

click here to learn more about political websites @ FutureProof Digital.

Trust Signals

Since 2015, The Google Search Rater Guidelines have emphasised E-A-T, Expertise, Authority and Trustworthiness. A Political Candidate Website needs E-A-T. On the homepage we created this in three key areas; a large banner quote from a party leader, endorsing Carly Bailey. links to media appearances, including video (we are lucky here that this politician has appeared on prime time TV and in national broadsheet newspapers). And third the overall impression of being part of a wider organization; colour scheme, other local candidates etc.

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Thank you for reading about this Political Candidate Website.

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