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FutureProof Digital

Project Galgo

Location :
Dog Rescue Charity Website

Project Galgo is a small, UK based, volunteer led, not-for-profit animal welfare rescue organisation dedicated to relieving and preventing the suffering predominantly, though not exclusively, of Galgos and Podencos (Spanish sighthounds) and Salukis who are in need of care and protection, in particular by rescue, rehabilitation and re-homing. They became a registered charity in 2022. They collaborate as the only UK partners, a number of similar organisations in Spain and Bahrain who work tirelessly to free the Galgos and Podencos.

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Project Galgo Image Gallery

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The Brief

This project was starting from the ground up with only a logo. The client had a hand drawn logo by a professional artist, and that would inform every design choice made for the website. As a dog rescue charity, there were a number of key elements with a focus on function, simplicity and usability. The client needed easy site navigation as this site would have a number of services to be promoted. Key for the client were a gallery to showcase dogs available for adoption, a page about fostering, with online application forms for both, a page on sponsorship and a news and events page. As a charity the donate button needed to always be visible throughout the site.

The Process

The hand drawn logo provided by the client was the starting design point for the website. We made the decision to keep the colours throughout the site the same as the logo in black and white. This minimalist black and white palette allowed the dog images to colour pop throughout and really draw the users attention to them. In collaboration with the client we produced a website like no other, especially in this field.

We build a custom admin dashboard for each client. This user friendly interface, more akin to a social media platform allows the business owner to add and update content, add and update media, and change basic business info. This was a very important step for this type of website as the client needs to constantly update with new dogs or when dogs are home. In addition, adding news and events regularly keeps visitors along on a dog’s journey, immersing them into the positives of rescue and adoption. The front end of this was the gallery, and we decided to make each image look like a polaroid photo with the dog’s name and a one word description, Mick “Gorgeous”.

Whether a person is looking to foster or adopt a dog, the process is long and complex. A dog rescue charity website has forms that very few other websites have; eight pages long, required fields, and special features like image upload. Forms like this take years of experience to programme correctly, not just experience with WordPress, but other specialist software, Elementor and Crocoblock. These forms are the lifeblood of Project Galgo. Prospective adopters and fosterers from all over the UK fill them out, and they have to work… every time. The form submissions are organised into a database stored in, and easily accessible from, the WordPress Dashboard.

All FutureProof Digital websites are designed and developed with SEO (search engine optimization) in mind from day 1, and this project was no different. If you submit a page to Google for indexation, then you should target a keyword or search term for that page. For example, this page targets the term “Dog Rescue Charity Website”. After only a few days, Project Galgo ranked number 1 for their name (a great sign, if you are looking for early indicators) and after weeks and months is ranking for very valuable terms, “galgo adoption UK” for example.

The Result

  • An attractive, arty and minimalist black and white palette to allow the stars of the show, the dogs, to stand out.
  • SEO – After only a few days, Project Galgo ranked number 1 for their name (a great sign, if you are looking for early indicators) and after weeks and months is ranking for very valuable terms, “galgo adoption UK” for example.
  • Easy to find and use forms.

All FutureProof Digital websites are designed and developed with SEO (search engine optimization) in mind from day 1, and this Web Design in Essex project was no different. If you submit a page to Google for indexation, then you should a target keyword or search term for that page. For example, this page targets the term “Dog Rescue Charity Website,” I want to rank on page one of the search results when someone types those words. After only a few days, Project Galgo ranked number 1 for their name (a great sign, if you are looking for early indicators) and after weeks and months is ranking for very valuable terms, “galgo adoption UK” for example.

Homepage 12.08.2021

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