Business & Marketing

Service Page SEO

We’ll get to Service Page SEO in just a moment, but first, let’s talk about your business.

If you run a business that provides services and you think about your website, and how it advertises your business, you need to do 3 things; first, think about each individual service you provide, for example, a beauty salon might do facial treatments, nail treatments and tanning, these are all distinct services. Then, think about what people type into the search engines when they are looking for a business like yours.. And lastly… match the two together.

Search Engine Optimisation

Rank Math SEO – The New Way to Boost your SEO

We’ll get to Rank Math SEO in a moment, first a WordPress & FutureProof little history.

My first website, more than 10 years ago now, was pretty simple, by today’s standards. It was small, only a few pages, and a blog. It was, or course, a WordPress site, and it had very few plugins installed (to this day, I only install what is absolutely necessary, preferring to design and develop from scratch). I can’t remember exactly what all of those plugins were today, except one… Yoast SEO. When I discovered it, it was a real lightbulb moment for me, and started a passion for learning all things search engine… and all things optimisation.

Search Engine Optimisation

SEO Audit & Website Review

How long has it been since you had a really good look through your website? Not just at the pages, but at the detail. The things that make it tick. All the nuts and bolts that make it rank, or not, in Google Search. All the things that convert traffic into leads and customers. The guts of what generates success online. This is called a SEO Audit & Website Review.

All website owner should do this every year. (the only exception to this rule is if you are employing an outside agency to manage your online presence, including your website. In this case they will be performing constant monitoring).

Starting a Small Business - Your Digital To-Do-List

Business & Marketing

Starting a Small Business? Your Digital To-Do-List

So you’ve decided to go for it. First up, congratulations! You’ve taken a massive step, a big high five for being brave and starting a small business. But now the hard work starts. Make a list of every item covered in this post that applies to your business (most will apply to every business). When you have ticked them all off your new business will be ready to take on the competition in the battle for rankings, likes, shares and ultimately customers.

FutureProof Digital

The Future Proof Digital Blog

Search Engine Optimisation

Service Page SEO

Rank Math SEO – The New Way to Boost your SEO

SEO Audit & Website Review

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