SEO Copywriting Services

Copywriting is an art; Writing persuasive and engaging SEO content that encourages a reader to take a specific action. This action could be booking a service, buying a product or engaging with your business in some other way. But the ultimate goal of all copywriting, in a business setting at least, is to drive conversions.

There are many types of Copywriting; blog posts and web copy, product descriptions, social media updates and more. It is a key component of all inbound marketing strategies and advertising in 2023, and it requires a specific set of skills, techniques and software to be effective. Good SEO Copywriting is about understanding the target audience for your business and crafting a message that resonates with them. This requires a broad understanding of who the customer is, their needs and your industry as a whole.

Modern copywriting also requires a focus on benefits over features. Simply listing the features of a product or service doesn’t sell it as well as the benefits that these features provide to the customer. By highlighting why the customer can’t live without your business, good copywriting creates a compelling message that resonates. Persuasive language is essential, to encourage action. This might include the use of emotional language, creating a sense of urgency, or a clear call-to-action. The step your customers need to take is the focus of the text.

At FutureProof Digital, our SEO content writing services are designed specifically for these business goals. We understand the importance of effective copywriting, we create content that drives conversions and grows your business. Our team of SEO copywriters can craft an engaging and persuasive SEO content strategy for your business, content that appeals to your audience and drives results. Blog posts, product and service descriptions, website copy; everything your business needs.

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The FutureProof Digital website copywriting service takes content creation to the next level. Content writing that is optimised for search engines. SEO copywriting; content marketing that ranks in search results (SERPs) for the specific keywords and phrases that matter to your business. This type of writing incorporates keywords and phrases into the text that people use when searching for businesses like yours, as well as the words, phrases and topics Google expects to find on landing pages in your industry.

Successful SEO copywriting strikes the perfect balance between high-quality, engaging content and optimising your website’s copy for the search engine. Creating content that engages your target audience is important but if it doesn’t rank very few of your customers will ever get to read it.

Traditional vs. SEO Copywriting Service

The key difference between traditional copywriting and SEO copywriting is the digital marketing aspect, a focus on keywords. While traditional copywriting may use keywords to emphasise a point, the focus is on creating persuasive and engaging text. SEO copywriting also does this, but a much greater emphasis is placed on keyword research and optimization, and that’s something we are well versed in. An SEO copywriter identifies the keywords relevant to your business, for the given content. Ensuring that those keywords are used strategically throughout the content is key, if search engine visibility is to be maximised.

Another important difference is the use of internal and external links (links to other websites). SEO copywriting places an emphasis on the strategic use of internal and external links to improve the overall structure of the content and to help search engines understand the relevance of the content to a particular topic. There is also more focus on things like formatting, meta descriptions, and other technical aspects of content creation. This tells Google exactly what the page is about.

At FutureProof, we know how copywriting and your SEO strategy work together and the unique challenges this approach presents. We know how to combine persuasive and engaging content for readers with optimised and formatted content for the first page of Google. Today, every business needs both. That’s content marketing in 2023.

The benefits of employing FutureProof Digital as part of your marketing strategy:

Higher Rankings

Using professional SEO copywriting services helps you rank higher in search results for your keywords. Publishing optimised content on your website for specific keywords and phrases, increases your visibility on Google and attracts more traffic to your website. This applies as much to new website content as it does to your existing web pages.

Increased Website Traffic

Improved rankings means you’ll attract more website traffic. By ranking higher in search engine results pages, you increase the visibility of your website and attract more potential customers to your site. And that’s half of the digital marketing battle.

Higher Engagement

Professional SEO Copywriting Services helps you engage better with your target audience and increase your conversion rate. With high-quality content, optimised for search, you can attract and retain new website visitors, increasing engagement and conversions for your business.

Brand Reputation

SEO Copywriting Services can also help improve the way customers view your brand. High-quality, optimised content that your target audience find valuable, establishes your business as an authority in your industry. This leads to an increased trust level and credibility with your target audience, and in turn, increased sales and revenue.

At FutureProof Digital we follow a formula, one that we know works in every industry. We have a process for creating high-quality, SEO-optimised, valuable content that improves your search engine rankings, attracts new website traffic and makes that traffic happy when they arrive. Here’s a look at our process in more detail:

Research and Analysis

Our process begins with research; your business, the industry you’re in, and your competition on the search results page. We use a range of advanced tools and techniques to conduct keyword research, all industry leading. This research informs the layout and structure of the content we produce, as well as the text itself. For example; if a heading is used regularly in other website copy in the top 10, that tells us that Google expects to see it, so we use it too. We also identify a minimum word count.

Content Planning

Once the relevant keywords, phrases, headings and topics have been identified, we move on to the content plan. What is the purpose of the page? What is the desired outcome? What does success look like? For example; you may simply want your customers to learn about your product or service and rank for the name of this product. Also, you may want to rank for a service page and generate more leads. We look at your industry, brand voice, and audience preferences here too.

Content Writing

With a content plan in place, our team of professional copywriters get to work creating high-quality, SEO-optimised content. We follow best practices for SEO copywriting; incorporating relevant keywords and phrases, optimising headings and subheadings, using internal and external links to improve the overall structure of the content.

Optimization takes place at every stage of the content writing process, and when complete, we analyse the content again to identify further optimization opportunities. In some cases we incorporate additional keywords, in others, we improve the overall structure of the content. We also ensure well optimized content, formatted correctly, including optimised meta data, titles and descriptions and image alt tags; essential for the search engines to rank your content.

Our process for creating SEO-optimised content is designed to help businesses improve their search engine rankings and attract new website traffic. By taking a data-driven approach to content creation and optimization, we can help you achieve your business goals and drive more revenue for your business, better than the traditional SEO services of the past.

E-commerce product descriptions are an essential part of the customer experience, just like service pages, if you run an online store. A well written product description can persuade a potential customer to make a purchase, while a poorly written one can turn them away. In addition to “sales language,” product descriptions must also be optimised for search engines to attract more organic traffic to your ecommerce store.

SEO Copywriting Services at FutureProof Digital incorporates this; writing optimised product descriptions that increase your conversion rate and are search engine-friendly:

Focus on benefits over features – As with any type of copywriting, it’s essential to focus on the benefits of your product rather than just its features. By highlighting the benefits of your product, you can create a more compelling message and encourage them to make a purchase.

Strategic Keyword Placement – Keywords and search terms are the key ingredient of an optimised product description. The use of relevant keywords, strategically throughout the description, improves the visibility in the search engine results pages. On the flipside, “keyword stuffing,” the overuse of keywords can result in a penalty.

Concise & Scannable – Product descriptions should be easy to read and scannable, with important information highlighted in bullet points or other visually appealing ways. Use short sentences and paragraphs to keep the reader’s attention, and avoid long blocks of text that can be difficult to read. This text can even be used on social media.