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FutureProof Digital

FutureProof Shorts

Basic Analytics for Small Businesses

This morning I had a meeting with a client as part of preparing an SEO Audit for her website, and then optimising the site in the future. We discovered that the site has very li...

What is Schema Markup, and is it a ranking factor?

A few SEO clients right now are in the e-commerce space, and that’s inevitably got me thinking about schema markup. So here it is, a quick introduction to the world of structure...

What are Long-tail Keywords? Are they SEO Gold Dust?

Keywords, in a website and SEO context, can be difficult to understand. That’s why we like to use “search term” to describe what it is we are optimising web pages for. Long-tail...

How long does SEO take to show results?

My clients, in large part small business owners, ask me almost every day… “how long does SEO take to show results?” Search Engine Optimization is the most powerful driver of onl...

Informational vs. Transactional Content

What’s the difference between informational vs. transactional content? Informational content is primarily focused on educating the reader. It answers questions, or presents fact...

What is Keyword Clustering in SEO?

Keyword clustering describes a strategic approach to content organisation that seeks to enhance the semantic relevance and coherence of each post. Through clustering, content is...

What is Topical Authority in SEO?

Topical Authority, in an SEO context, refers to a website’s expertise and credibility on a particular subject, or topic. It’s about establishing yourself as the go-to reso...

How much does it cost to SEO your website?

How much does it cost to SEO your website? You can learn to implement an SEO strategy yourself; this will take time, but then it’s free. If you choose to outsource SEO to an exp...

What are Keywords, and why do they matter in SEO?

What are Keywords? Keywords are the foundation of SEO, acting as the connection between what users search for and the content a website provides. In essence, keywords are the te...

Why are Backlinks Important in SEO?

Why are Backlinks Important in SEO? A backlink is a link from one website to another. Search engines, like Google, consider these links as “votes” for a website̵...

Take your Business to the Next Level !!

We specialise in custom websites for businesses of all sizes, SEO that delivers real results and the crafting of compelling copy for our clients, that stands out in their industries. Our small team works with you to communicate your message clearly and effectively. Whether you run a small business, a personal blog, or an e-commerce site, we are the #1 choice.

Does your business need a new website ?

Does your website need to be updated ?

Does your website need optimising for Google rankings ?

Let’s start a conversation about your business …