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Basic Image Optimisation – do these 6 things, every time.

Of course text is important, but just as important are your images; they play a crucial role in grabbing the attention of your audience. As a small business owner, optimising the images on your website can be a quick win, because your competition may not be doing it. In this short post, Basic Image Optimisation, we’ll explore the six basics of image optimization, 3 are speed related, and 3 are purely for SEO. Follow these tips, and not only will your website look better but perform better too.

File Name: Descriptive & Concise

Optimising your website’s images begins before you even upload them; always pay attention to your file names. Instead of settling for generic names like “IMG_001.jpg,” choose descriptive names that reflect the content of the image. For example, if you’re a bakery, name the image “chocolate-cake.jpg.” This helps search engines understand your content and is an important image SEO ranking factor. If you’re on WordPress changing the title of the image after you upload does not change the file name, so remember to do it before uploading.

Title: Add Context to Your Images

Similar to file names, titles add context and relevance to your images. A descriptive title serves as a mini-caption, providing additional information about the image. For our chocolate cake example, the title could be “Delicious Chocolate Cake – A Signature Product from Our Bakery.” Including keywords related to your business can also improve rankings for the page.

Alt Text: Accessibility & SEO

Alt text, or alternative text, is a must these days, making your website accessible to everyone, especially those using screen readers. When you upload an image, take the time to write a brief and descriptive alt text about the content. Going back to our chocolate cake example, your alt text could be “A close-up image of our decadent chocolate cake topped with ganache and raspberries.” Although a small factor, alt text can also improve rankings.

Dimensions: Speed & Responsiveness

Large images slow down your website’s loading speed, and this is bad, for your uses, and Google. Resize your images to the specific dimensions needed for the page. For example, if the space on the page is 500px by 500px square, resize your image accordingly. No image needs to be more than 2500 px wide. This will improve loading times and enhance responsiveness, making your site user-friendly, especially on mobile devices.

File Size: Speed & Quality 

While you want your images to look crisp and clear, you also need to consider the impact on page load times. You need to compress your image files before upload, but consider the quality as well. Aim for 200 kb or less. Many online tools and software options are available for compressing images efficiently, we use the one below, and it’s free… 

https://imagecompressor.com/

Lazy Loading: Optimise Performance

Lazy loading delays the loading of images until they are about to come into the user’s view. This can significantly improve page load times, especially for content-heavy websites with multiple images. Most content management systems and website builders offer built-in options for enabling lazy load. This makes your pages load quickly initially, offering a better user experience… and Google measures this too.

Basic Image Optimisation

If you’re a small business, dedicating a little time to basic image optimization can go a long way. Choose descriptive file names, titles and alt text, resize, compress and implement lazy loading; these six tips are all you need to get started with image SEO. If this all sounds a bit technical, or you just don’t have the time, give us a shout, we can take care of everything…

Basic Image Optimisation - do these 6 things, every time.

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About Adam Bermingham

This blog is dedicated to helping you stay ahead of the curve, with insights into the latest trends, tools, and best practices. Whether you’re a business owner, marketer, or web designer, we have something for everyone. We bring you expert advice, tutorials, and case studies to help you optimise your online presence.

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