FutureProof Shorts

How long does SEO take to show results?

My clients, in large part small business owners, ask me almost every day… “how long does SEO take to show results?” Search Engine Optimization is the most powerful driver of online visibility, organic traffic to your website and business growth, but how long does that take? The timeline for results can vary based on a number of factors, and they’re different for every business. 

If you have technical SEO issues for example, you could see excellent results in just a month or two, but if you’re in a crowded marketplace, where keyword competition is high and content quality or topical authority is your issue, then six or twelve months would be more realistic. Let’s take a look at the factors that affect an SEO timeline and what you can do to speed things up.

What Factors Affect the SEO Timeline?

Website Age & Authority

The age of your website plays a role in rankings and traffic. New websites take time to establish authority and credibility with Google. If your domain has been around for a while, it likely has a head start in the SEO race. In many cases an older website will have built up a high quality backlink profile, and developed a level of topical authority in their niche, simply by having published more content.

Content Quality & Relevance

Content is king, and it always will be. High-quality, relevant content is what Google wants to offer their users, because that’s what they want to read. Relevant and informative content, answering the user’s query and published regularly, signals to the search engines that your website is active and valuable, and you’ll be rewarded with better rankings. 

Technical SEO

A well-optimised website, with all of the best-practice technical SEO elements in place will rank higher almost by default. For example, if Google is unable to crawl your site because of a technical issue, then you won’t rank at all. Site speed, mobile responsiveness and crawlability are vital in 2024 and scoring well here will be rewarded by Google, and your customers.

Keyword Competition

Did you ever get an spam email offering you “Number 1 Ranking in 24 hours!!” ?… well, here’s why that’s nonsense. Three days ago we went live with a website for a business called Critical Testing Services, and yes, within 24 hours they ranked on page 1 for the term “critical testing services” but how long will it take to rank for the term “electrical engineer” ?… much, much longer. It’s all about the level of competition. The competition for your chosen keyword affects the time it takes to see results most of all. Highly competitive keywords in your industry may require more time and effort to rank for. 

Your SEO Strategy

SEO is not a one-time task, it’s an ongoing process, and I’m sorry to say, never ending. Ongoing optimization of your website, publishing quality content, and building a strong backlink profile are the seeds of sustainable ranking success and traffic growth. Regular monitoring, reporting and strategy adjustments will offer even better results over time.

3 Ways to Get SEO Results More Quickly

1. Focus on Long-tail Keywords

Identify and target keywords with lower competition; this may achieve fast easy wins. Long-tail keywords are niche-specific, 3-4-5 word terms that often have less competition, allowing you to rank more easily. You can find these keywords using SEMrush…

2. Optimise for Local Search

If you run a local business, optimising for local search can generate much needed traffic for a new website. Claim and optimise your Google Business Profile listing, encourage customer reviews, and make sure your business information is consistent across online directories, especially name, address and phone number, NAP.

3. Fix Technical SEO Errors

If you have a website up and running a while your first SEO job is to run an SEO Audit. Among other things, this audit will identify any Technical SEO issue your site might be experiencing… fix these first, before you do anything else. This strategy can produce excellent results and increased traffic in double quick time.

How long does SEO take to show results?

The timeline for SEO results is influenced by so many factors, but a proactive strategy can speed up this timeline. By understanding these factors and implementing these recommendations, small business owners can navigate SEO with more confidence. FutureProof Digital would love to help you with this, click to get in touch, and we’ll get the ball rolling.

How long does SEO take to show results?


About Adam Bermingham

This blog is dedicated to helping you stay ahead of the curve, with insights into the latest trends, tools, and best practices. Whether you’re a business owner, marketer, or web designer, we have something for everyone. We bring you expert advice, tutorials, and case studies to help you optimise your online presence.

Take your Business to the Next Level !!

We specialise in custom websites for businesses of all sizes, SEO that delivers real results and the crafting of compelling copy for our clients, that stands out in their industries. Our small team works with you to communicate your message clearly and effectively. Whether you run a small business, a personal blog, or an e-commerce site, we are the #1 choice.

Does your business need a new website ?

Does your website need to be updated ?

Does your website need optimising for Google rankings ?

Let’s start a conversation about your business …