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The FutureProof Digital Blog

Starting a Small Business? Your Digital To-Do-List

So you’ve decided to go for it. First up, congratulations! You’ve taken a massive step, a big high five for being so brave. But now the hard work starts. Make a list of every item covered in this post that applies to your business (most will apply to every business). When you have ticked them all off your new business will be ready to take on the competition in the battle for rankings, likes, shares and ultimately customers...

Dropshipping with Printful & WooCommerce

A number of current FutureProof clients are utilising the power of Printful, WordPress and WooCommerce. Using this combination of software to create and sell products is the fastest and easiest route to market for a small fashion designer. In this guide, Dropshipping with Printful & WooCommerce, I will cover a number of the basics a client will need to know so they can manage their online store themselves. First we'll look at payments, setting prices and shipping, then we'll look at designing and adding new products to your store...

How to Build a Political Website

A Political Website sells a product in the same way that an E-Commerce website does, a politician’s product is an idea, their vision. Carly Bailey is a former Vice-Chair of The Social Democrats. At the time of writing she is a candidate in the 2019 Local Elections for Rathfarnham-Templeogue and in the next General Election for Dublin South-West...

How to Design an Online Store

E-Commerce websites are a challenge. An online store features so much interaction between the user and the site. All of this interaction, including payments, user accounts, shipping, automated emails and more all has to be managed. It has to run all on it’s own, leaving the owner to run their business. This client was a real pleasure to work for, they appreciated the challenges. But at the same time they knew what they wanted...

How to Build a Trade Website – Specialist Kitchen & Furniture Business.

In this post, How to Build a Trade Website, we’ll take a look at the design of this Specialist Tradesman Website, My Hand Painted Furniture. The why and the how of it’s high performance and the return on investment. In further write-ups and posts we’ll look at their social media, search advertising, both paid and organic, plus how they generated such high traffic for low volume search terms...

Marketing a Business Online – Blog Posts & Facebook Advertising

In a previous project post we looked at the My Hand Painted Furniture website. Here we will cover how to use that website, in conjunction with other platforms, to grow the business into a national brand. Marketing a Business Online is more than just a website; it is social media, search marketing and paid advertising, all pieces of a larger puzzle...

SEO for an Online Store

E-Commerce websites need optimising for search like any other website. Many businesses rely on advertising alone to drive traffic and customers but this misses an opportunity; free traffic and customers via search. Other forms of marketing are vital for the success of an online; in this case micro blogging, Instagram and email marketing. But SEO for an Online Store must be the first priority. Let’s take a look at Response .? Clothing Co. a recent web design contract here at FutureProof Digital, as an example...

E-Commerce Homepage Design

Many of the questions we are asked by clients at the start of the web design process, especially for online store sites, concern the content and style of the Homepage. E-Commerce Homepage Design is 50% personal preference, what type of product are you selling, what type of people are your customers, and 50% best practices, tried and tested methods that convert visitors into paying customers...

Adding Products in WooCommerce

In this post we’ll take an in depth look at Adding Products in WooCommerce and answer some of the question that are often asked; What’s the difference between attributes and variables? How do I add product quantities and variable pricing? How do I change the image and price of a product depending on customer selection? And everything else you need to know when creating a product for sale on your website using WooCommerce. ..

Create Custom Headers & Footers – WordPress & Elementor Pro How-to-Guide

Have you ever wanted to have complete control over the most common visual aspects of your website; the header and the footer. Well, using Elementor Pro, a premium WordPress design plugin, for less that €50 per year, you can. Create your own Custom Headers & Footers, style your menu however you wish, add sign-up forms and attractive social icons to the footer and much more…..

Landing Pages for Local Businesses

Landing Pages for Local Businesses are a powerful weapon, especially for mobile businesses; building contractors, carpenters, painters and decorators. In this post I’ll walk you through how to use Local Landing Pages for the best results and get the best return on your investment. That investment could be financial, but in the case of start-ups or SMEs it is most often time and effort. We’ll also take a look at some live examples, what they are doing right and what they are getting wrong...