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The FutureProof Blog

SEO Posts

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This week on the FutureProof blog we’re getting stuck into a topic that I plan on returning to again and again over the coming months and years. We’re going to take a service or a trade in a particular location and analyse the search results...
What are customers looking for in a business? It’s one question that Google works really hard to answer. Currently the answer is E-E-A-T, a phrase that comes directly from Google, and stands for Experience, Expertise, Authority and Trustworthiness. In this post we’ll take a real...
The internet is a funny place, right? When you read about how to optimise your website, how do you know what’s true, what’s outdated and what is just complete nonsense? There are so many misconceptions out there in the world of SEO, and some could...
In this post we’re going to talk about the new trend in 2024, the difference with this one is that it makes perfect sense, even for small businesses. Ranch Style SEO describes a content marketing strategy that targets keywords at a granular level with individual...
At FutureProof Digital we are very much into organic traffic, high quality content, topical authority and what’s now called, Holistic SEO. But of course, there are other ways to promote your website. Some of our clients use Google Ads. We don’t run the ads for...
As a growing business, you are probably thinking about employing staff, or maybe even hiring a digital marketing or SEO agency. At some point in the future you will need to give people access to certain areas of your business operations, and one of the...

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